Social Media & Marketing

The latest social media strategies and marketing tactics you can use to drive more customers to your bar or restaurant.

Social Media Tips for Bars & Restaurants

Social Media Tips for Bars & Restaurants

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With social media becoming such an integrated part of daily life, restaurants and bars can benefit greatly from a solid social media strategy. Check out these 5 tips for using social media for your bar or restaurant to ensure you are getting the exposure you deserve! 1. Develop a strategy and stick with it Develop … Read more

Tips to Create a More Profitable Bar and Beer Program

Tips to Create a More Profitable Bar and Beer Program

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Read these 5 quick tips on how to create a more profitable bar and beer program!

1. Sell More Craft Beer

While craft beer may have a higher acquisition cost than traditional macro beer, the profit margins are considerably higher. Craft beer typically sells for $2-3 more per pint than mass market beer. With roughly 120 pints per 15.5 gallon keg, you can make an additional $200-300 per keg.

2. Save Time and Money

In our experience, as well as the bar managers we have spoken to, you can spend upwards of 3-5 hours per week updating your beer lists. Between updating print menus, your website, and social media, that time really adds up. If you could save 50-75% of that time, why wouldn’t you?

3. Educate

With the additional time savings, you can more effectively educate your staff and customer base about the finer points of craft beer. A staff that can describe different beers and their styles properly will sell more beer. A customer base that understands the differences between mass market beer and craft will drink better (and more profitable) beer.

4. Craft Beer-Focused Promotions

Focus on promoting your craft beer program: tap takeovers, beer dinners, and meet the local brewer events will all drive consumers into your location. Local brewers and distributors are more than willing to invest their time to help you sell more product.

5. Get Evergreen

With a database of over 40,000 craft beers, 115,000 downloads of our app, and 65,000 monthly visitors to our website, our reach can really help you promote to the craft beer fans out there. Our easy-to-use platform can combine your web menus, print menus, on deck list, Facebook and Twitter updates into a simple, easy to use, all-in-one solution.

In addition, we also can help you design and implement digital beer boards using your existing TVs. Don’t just take my word for it, see what our clients say.

Celebrate Fall at Your Bar

Celebrate Fall at Your Bar

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Are you ready for Fall? Yes, the days are going to start getting shorter, but that doesn’t mean there isn’t reason for you and your customers to celebrate this Fall! You just have do your part and be creative with your promoting. Here are some ideas you can use to get people excited to come out during the autumn months:

1. Two words: Football. Season.

Sunday Funday! Not to mention the season will help you out on Monday nights and Thursday nights as well. This is the time of the year that you can go crazy with events–drink specials, tailgate food, team memorabilia everywhere- you can even organize a fantasy draft at your bar! If your bar gets a solid reputation around town as a great place to watch a game, you’ll be busy all season long.

2. Try out a new selection of Fall beers

There’s a fitting palette for every season. Fall is a good time for dark ales, Oktoberfest beers, and pumpkin flavored brews. Having a seasonal selection of beers gives your customers something new and exciting to try. Check with your local distributors for suggestions!

3. Simplify Your Life, with Friends!

The first week of August is National Simplify Your Life Week and the third week is National Friendship Week. Great way to do that? Take a load off and enjoy some relaxing, fun nights out with your friends. Isn’t August a happy month for your restaurant?

4. August 26th- National Dog Day 

Is your bar or restaurant dog friendly? It should be!

5. August 27th- Just Because Day

August 27th is Just Because Day. So, here’s a day where you can create your own ‘Just Because Special’ for your customers to show you appreciate their business!

6. September 4th- A Champagne Toast

Champagne was invented on September 4th, 1693. I’ll drink to that! If champagne isn’t really your bars style, try celebrating with a hybrid champagne beer, or Bière de Champagne- a fairly new style of bubbly beer coming out of Belgium.

7. September 5th- Be Late For Something

September 5th is National Be Late For Something Day. You can officially offer a valid excuse to anyone who stops in at your bar for a few rounds and loses track of time.

8. September 18th- Cheeeeeeeseburgers

National Cheeseburger day is September 18th. Serve up your best sliders and have a burger special this day! This is also a perfect day for a beer and burger pairing menu!

9. Celebrate Oktoberfest!

Bratwursts, pretzels, and German beers! Oktoberfest starts in mid-September so don’t think you have to hold off till October to bust out the Lederhosen! Just as the lord mayor of Munich taps the first keg to officially kick off the Oktoberfest festivities- you could hold an Oktoberfest keg tapping on September 21st!

10. October 1st- World Vegetarian Day

Vegetarian menu options are more popular than ever and promoting your vegetarian offerings on this day could help pull in customers who never knew your restaurant had plates just for them!

11. October 30th- Mischief Night

October 30th has been dubbed “mischief night.” If this isn’t the perfect reason to go out, I don’t know what is.

12. Halloween Festivities

Who said Halloween is just for kids? Halloween is one of the best days of the year to throw a themed party at your bar. Get in the spirit with festive drinks, spooky decorations and even hold a costume contest!

13. November 3rd- Daylight Savings Ends

Yes, it will be darker earlier but when we all move our clocks back on the 3rd, we gain an hour of sleep back! Hooray! Use it for an extra happy hour!

14. November 11th- Honor our Veterans

If you don’t have a Veteran’s special running year round, you definitely have to celebrate our service men and women on National Veteran’s Day on November 11th! Cheers to all they do!

15. Add some fall menu items

As it cools down, it’s a perfect time to add some seasonal plates to your menu. Dishes can be heartier than in the summer months and it’s a great time to add some warm soups to your menu.

Evergreen Ticket Giveaway: San Diego Craft Beer and Cocktail Showcase

Evergreen Ticket Giveaway: San Diego Craft Beer and Cocktail Showcase

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The Blind Burro image

Evergreen Contest Alert! 

If you don’t have it already, download the Evergreen app and put it to use because…

We’re giving away 2 tickets to The San Diego Craft Beer and Cocktail Showcase on August 3rd! Event info here.

Here’s how to win: 

1. Tell us what craft beer you are enjoying and where using the hashtag #taphunting and tagging @taphunter and your location! Or you can show us on Instagram!

Ex: Enjoying my Saturday with a Ballast Point Sculpin IPA at @SublimeAleHouse! #taphunting @taphunter

2. The person with the most taps hunted wins!

We will announce the winner on Monday!

Happy Taphunting!

How Bars are Promoting on Instagram

How Bars are Promoting on Instagram

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promoting on Instagram

Instagram made major waves a few weeks ago when it released its new video sharing feature. It was an instant hit, with 5 million uploads in just its first 24 hours live.

Media sharers everywhere quickly forgot about its predecessor, Vine, and embraced Instagram’s version which featured longer 15-second videos and allowed users to edit frames and apply one of Instagram’s beloved filters. Businesses immediately recognized the exciting potential of this expansion on an already prominent social media marketing tool.

Just this week Open Roads Films released the first ever Insta-video movie trailer for the biographical film ‘Jobs’ staring Ashton Kutcher, illustrating the new frontier of advertising possibilities that this app has opened up. Instagram video gives businesses an easy way to share in-depth, interactive, and exciting perspectives of their products with their consumers. Here at 4 ideas for how you can use Instagram video for your bar:

1. Introduce Your Employees

Literally putting a face to your name is a great way to give your business a more personable feel. Consumers love to see that the people behind their favorite places and products are genuine, friendly, hardworking, and fun people much like themselves!

If you own a bar or restaurant, make a video of your chef whipping up one of your most popular dishes, your bartender shaking up some cocktails for happy hour, or a clip of your manager inviting people in to watch the game this week. Loyal customer bases come from real connections between your employees and the guests they serve. Instagram videos are a great way to introduce your staff to all of your followers and initiate that feeling of familiarity.

[RELATED] OUR BEST INSTAGRAM TIPS FOR BARS

2. Make a How-To Video

Intsa-video is just another way to have a conversation with your consumer. Making a simple ‘How-To’ video is a fun way to engage your audience about something they might find interesting or beneficial, kind of like a visual blog.

Bar owners might try something like, “How to achieve the #perfectpour”- which is also a great way to show off what you’ve got on tap! New Belgium made their own tutorial entitled “How to make a streak plate”, which gave their followers a unique look at the microbiology aspect of craft brewing. Check it out:

3. Behind The Scenes

Taking your customers behind the scenes is an opportunity to get them interested in what’s going on with your business and what’s in-the-making that they have to look forward to. Burberry proved the power of this with their viral Instagram video featuring a behind the scenes compilation of their spring/summer 2014 fashion show in London last month that got a whopping 18,000 likes.

In the craft brewing world, Stone Brewing Company’s behind the scenes flick gave their followers a sneak peak of the bottling of it’s newest collaboration brew Drew Cutis/ Wil Wheaten/ Greg Koch Stone Farking Wheaton w00tsout! to get them amped for its arrival.

This is a way for you to increase transparency between you and your consumers, making them feel more connected to your business.

[RELATED] NEW INSTAGRAM FEATURES FOR EVERGREEN CUSTOMERS

4. Special Announcements and Promotions

With Instagram video, your marketing promotions can literally come to life. Gone are the days where social media advertisements are static and 2D.

If you have a special announcement to make- happy hour deals, a new location opening, seasonal promotions that you’ve got going on- Instagram video is the perfect way to get the word out in an exciting, creative way!  The sky is the limit for the types of campaigns you can create and there are countless examples of savvy businesses that are profiting from the newest social media marketing tool!

Here’s wishing you a Happy Friday from us at Evergreen!

8 Photo Sharing Tips You Can Use for Your Bar Today

8 Photo Sharing Tips You Can Use for Your Bar Today

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Creating fun content can be tricky, but it doesn’t have to be. Using photography through Facebook, Pinterest, and Instagram to help promote your bar or restaurant can increase your following, credibility and customer interaction! Here are a few tips on how you can use your own, and you clients’ photos to increase your clout!

1 Facebook Photo Sharing Tips

Having a fan page on Facebook can be a great tool for your bar. Not only can you keep your customers engaged with your updates, but Facebook allows people to tag your business in their photos! Keep the customers posting:

1. Comment on photos you’re tagged in. Interacting with your fans shows you care and that you are more than a business–your people too.

2. Share photos you are tagged in on your timeline and give credit to the source/photographer.

2 Pinterest Photo Sharing Tips

Using Pinterest to market your restaurant is one of the easiest ways to bring people to your website. With a few simple tips create fun, pinnable content to your Pinterest boards:

3. Add “Pin” buttons to your food and drink menu photos for others to pin to their boards.

4. Include SEO keywords to your pins in the description area.

5. Have different boards for different parts of your menu (i.e., Desserts, Cocktails, Beer, Salads…etc.)

3 Instagram Photo Sharing Tips

Everyone is taking photos of their day-to-day life. Whether it’s going to their favorite craft beer bar and taking photos of their pints or going to their local tavern and snapping a few shots of their meal those photos are floating around in cyber space. Here’s how you can use them to your advantage:

6. With dozens of Instagram Widgets on the internet, set up a hashtag for your location or do a location specific feed. A favorite example of this is from our friends at Heritage Public House in Santa Rosa. They use a #DrinkUp and #HeritagePublicHouse hashtag to populate their Instagram feed!

7. Hold Statigram photo contests for people who come into your restaurant! (i.e., best chopstick walrus, best food photography, best beer mustache).

8. Take your own photos! A good example of this is the guys at the Lock & Key Social Drinkery in LA- they update every day!

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