The bar and restaurant industry has been drastically affected by COVID-19. With many F&B businesses entirely or partially closed to the public, brands must be creative in how they re-structure their offerings, market themselves, and interact with guests. Technology has played a huge role in this shift. According to John Taffer, industry expert and host … Read more
Events are a great way to draw customers to your bar, whether on a slow weeknight or a huge holiday weekend. But with all the hustle and bustle that comes with running a successful bar or restaurant, it’s not always easy to think up new event ideas. Read on for our top bar event ideas … Read more
From layout to fonts–how well are your menus selling your drinks and your business? Your menus are often the first impression a guest has of your bar or restaurant. From visiting your website, to walking past a digital menu, to looking over the printed menu before being seated, a menu that purposefully supports your goals … Read more
The holiday season offers boundless opportunities for local businesses to bring in new customers, increase sales, and create momentum for the new year. As Q4 rolls in, bars and restaurants should capitalize on the increased foot traffic and restaurant spending the holidays bring. Planning creative promotions is essential to a successful holiday season. Watch the webinar and … Read more
Social Media Tips And Tricks by Evergreen Social media is all about creating customer loyalty, which is why getting your regular customers involved in your social media campaign is the key to success. These 5 tips will help you strengthen your customer base and attract new customers using various social media channels. 1. Get … Read more
Interested in increasing your customer base and customer loyalty? Try a monthly newsletter! Bars and breweries have a unique opportunity to add newsletters to their list of cost-effective communication outreach techniques. A newsletter differentiates you from your competition, creates a personality for you and your bar and a builds a relationship with your customers. It … Read more
Online media allows for businesses and customers to connect instantly like never before. As a bar owner it is vital to never underestimate the power of social media and other online outlets. Many bars are tone deaf to their customer’s desires, suggestions, and even complaints because they are not utilizing online marketing to the same degree as their … Read more
