Tips to Improve Your Bar’s Instagram Account [WEBINAR]
The holiday season offers boundless opportunities for local businesses to bring in new customers, increase sales, and create momentum for the new year. As Q4 rolls in, bars and restaurants should capitalize on the increased foot traffic and restaurant spending the holidays bring. Planning creative promotions is essential to a successful holiday season. Watch the webinar and … Read more
The Business of Beer, Episode 48: Jason Notte, Writer & Financial Expert in the Beer Business In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by Jason Notte, Writer & Financial Expert in the Beer Business. Jason joins us to talk about how he got into the financial side of … Read more
Craft Beer Job Fair Are you tired of stuffy suits and an uptight environment? We have a solution. Evergreen will be at the San Diego Craft Beer Job Fair at SILO in Maker’s Quarter on April 19th, and we’d love to see you there. Let us give you a little run-down on what we do. … Read more
Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should you be using? How frequently should you be posting? What content should go up there? Here are … Read more
Offering an excellent selection of craft beer, wine, and cocktails is sometimes only half the battle when running a bar. Keeping your customers entertained is also essential to maintaining a healthy revenue. While there are obvious choices, like music, or a live band, holding interactive activities can also do the trick. Hosting a trivia night … Read more
It’s time for your bar to be the cool kid on the block and the best way to do this is by offering promotions. Promotions attract crowds on weekdays and on the weekends. Use these top promotion ideas to increase your bar’s customers. Offer A Beer of the Week Do you have rotating taps? Give … Read more
As consumers’ tastes continue to evolve with the craft beverage movement, it’s crucial that every bar owner keep menus relevant. Craft beers are more prevalent than ever and cocktails are not taking a back seat. Make your cocktail menu stand out Whether your bar has in-house cocktail creators or is looking to hire a mixologist … Read more