Using TapHunter to Elevate Seasonal Marketing
As we head into the end of the year, restaurants and bars must think outside the box to keep customers engaged. With the F&B space being so popular and competitive, marketing is a pivotal way to make your brand stand out.
But how can you get in front of as many people as possible? Start by leveraging restaurant technology and other digital outlets. Think of seasonal offerings and themes that can differentiate you from others. By leaning into timely offerings and relevant tech, you can elevate your business during this critical time.
There are many ways restaurants can embrace cold weather. For example, offer blankets to guests who dine outside. Restaurants and bars with unique touches like this tend to be photographed by guests for social media and review sites, so take advantage of the opportunity for some free marketing. You can also use warm items to encourage community participation.
If you’re trying to figure out how to get in front of a broader audience, look no further. Restaurants, bars, and breweries can easily get their names out there with a listing on the TapHunter app (Android/App Store) and website. Plus, TapHunter has all the tools you need to manage your beverage program and grow your business.
This unique platform allows beer lovers to discover the best local bars, restaurants, tasting rooms, and bottle shops around them. Users love that they can follow their favorite drinks and get push notifications when they become available nearby.
Restaurants and bars love TapHunter because it’s super easy to use and integrates seamlessly with the rest of your restaurant tech stack. For example, you can update your print menu, digital menu, website, and social media in just a few clicks.
“With TapHunter, our staff only has to input a beverage menu once,” says Brittany Ziegler Hastings, the General Manager at Trifecta Tavern Whole Foods. “TapHunter takes care of the rest. Instant updates are made to our print menu, website, as well as our social media. TapHunter just makes good business sense.”
The technology helps businesses attract and engage more customers while simplifying back-end processes, saving time in the process. It’s also easy to engage with your patrons on Facebook, Twitter, and Instagram, then bring in new and loyal customers as well. On the operational side, TapHunter integrates with your POS and allows you to take inventory and prevent loss.
If your venue is regularly updating its drink list and events, you can keep fans up-to-date here, too. Planning events may feel intimidating, but promoting your events has never been easier with the right resources.
Interested in learning more? Request a demo and let us show you how to take your business to the next level.