How to Take Your Summer Cocktail Marketing to the Next Level
As the weather heats up, summer cocktails are the perfect way to cool off. Diners are anxious to visit their favorite restaurants and try their refreshing cocktails. Many of our restaurant partners have implemented summer-themed drinks into their menus. Thankfully, integrating seasonal menu changes is a seamless process with Evergreen.
If you’re looking for a great way to get your menu in front of customers and advertise your seasonal drinks, you’ll love our website menu widget! It’s super customizable and integrates seamlessly with your website. The process couldn’t be simpler: we help you add a single line of code to your site that automatically updates your website menu when you update your offerings on Evergreen. That’s it! Plus, it is slick enough to take the look and feel of your actual website, not some jarring third-party add-on.
You’re in total control of what you want to display and which menu items you want to highlight. Need to add this summer’s hottest new cocktail? It only takes seconds. Restaurants love how much time our tools free up to focus on more pressing tasks.
The other great thing about Evergreen’s menus is they’re mobile-friendly and SEO optimized. What does this mean? It means our smart developers made it so your menu will look great at every size. Whether being viewed on a computer, mobile phone, or tablet, the menu adjusts to size appropriately for each device.
Our format also makes it easier for search engines to find your drink list and other menus, leading to better positioning in search results. Search engine optimization (SEO) is a pivotal component of how online visitors find your website (and thus, your business!) For example, if you’re a bar in San Diego, you want your website to be listed first when potential customers search Google for “bars in San Diego.” The same is true with specific dishes and drinks, and the variety of terms one searches Google.
Evergreen’s easy-to-use software lets you customize more than just your online presence. We know your print menus are an important piece of your bar or restaurant brand and that it can be a headache to keep them up to date. So we also invented resources allowing you to create beautiful print menus and update them in seconds.
Not only can you create amazing print menus, but you can also update them with ease. Whether you’re swapping out 10 taps, adding a single wine, or altering a food special, our tool updates automatically, so you can just click print. We even offer a database of 300K+ beverages right at your fingertips.
There are endless design and customization options, too! For example, in the summertime, you can easily highlight descriptions and custom category order geared towards seasonal summer drinks (for example, add categories such as ‘light and refreshing’ or ‘bright summer drinks,’ etc).
“With Evergreen, our staff only has to input a beverage menu once and Evergreen takes care of the rest. Instant updates are made to our print menu, website, as well as our social media. Evergreen just makes good business sense.”
— Brittany Ziegler Hastings, General Manager, Trifecta Tavern Whole Foods
If you can’t tell… this summer has us buzzing about summer cocktails. Whether you’re enjoying out and about or from the comfort of your own home, we wanted to highlight a couple of our all-stars perfect for a sunny day.
Cocktail 1: El Macuá
- 1 1/2 ounces white or aged rum
- 1 ounce guava juice
- 1 ounce orange juice, freshly squeezed
- 1/2 ounce lemon juice, freshly squeezed
- 1/3 ounce simple syrup
- Garnish: orange slice
- Garnish: candied cherry
- Garnish: lime wheel
Add the rum, guava juice, orange juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled. Strain into a Collins glass filled with fresh ice. Garnish with an orange slice and a candied cherry.
Cocktail 2: Pimm’s Lemonade
- 200ml Pimm’s No. 1
- 600ml lemonade
- mint sprigs, sliced cucumber, sliced orange and strawberries, to serve
Fill a jug with ice and pour over the Pimm’s and lemonade. Give it a good stir then add the mint, cucumber and fruit.