Tap Into the Business of Craft Beer

business of craft beer

There is no denying that the US craft beer industry has been experiencing some phenomenal growth in recent years, and the signs of the expansion are becoming harder and harder to ignore. Micro-brewery establishments continue to open up across the country, while craft beers seem ...

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Jeff Warriner

Tap Into the Business of Craft Beer

Tap Into the Business of Craft Beer

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business of craft beer

There is no denying that the US craft beer industry has been experiencing some phenomenal growth in recent years, and the signs of the expansion are becoming harder and harder to ignore. Micro-brewery establishments continue to open up across the country, while craft beers seem to be finding their way onto the beverage shelves of … Read more

New Evergreen Features

New Evergreen Features

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New Evergreen Features

Today we’re releasing some very exciting updates to our beer management software — On Deck Lists, Multiple Bar Lists and Multiple List Printing.   Table of Contents Toggle Today we’re releasing some very exciting updates to our beer management software — On Deck Lists, Multiple Bar Lists and Multiple List Printing. Want to learn how … Read more

The Business of Beer with Greg Koch CEO & Co-Founder of Stone Brewing Co.

The Business of Beer with Greg Koch CEO & Co-Founder of Stone Brewing Co.

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Greg Koch

Evergreen Podcasts, Episode 1: Greg Koch, CEO & Co-Founder of Stone Brewing Co, expresses his passion for craft beer in this very unique podcast interview with a luminary figure in the industry. Andy “The Beerman” Coppock kicks off The Business of Beer podcast series here on Evergreen Radio with an interview with Greg Koch, CEO … Read more

Highlight Local Beers on Your Print Menu

Highlight Local Beers on Your Print Menu

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Beer on Your Print Menu

At Tuesday’s fantastic San Diego Craft Beer Hospitality & Tourism Economic Summit many calls were made to the audience by the speakers and panelists to do whatever is within their power to help promote local craft beer. One of the examples that Greg Koch threw out really struck a chord with us here at Evergreen: for bars or restaurants to highlight local beers on their printed beer list.

We want to ensure that we are doing everything in our power to promote local craft beer. After all our local San Diego brewers’ sales topped $781 million last year. For a full economic analysis of the San Diego Craft Beer Workforce published by the National University System Institute for Policy Research click here.

Since print menus are just one of the many things the Evergreen platform powers for over 100 San Diego bars and restaurants and hundreds of others across the US, we saw a way for us to make an immediate impact by empowering local businesses to heed the call with simply the click of a button.

So yesterday we launched the “highlight local beers” option for our printed tap and bottle menus. Our customers can select from one of 6 different ways they want local beers to be featured, save their settings, and print; our system handles the rest.

Evergreen Dashboard - Print Your Menu

Looking to create an even bigger distinction between local beers and the rest of your lineup? Just use our custom categories to push the local beers to the top. Here’s an example of how Sublime Alehouse is doing just that on their printed menus.

sublime.pdf

So go forth and highlight those local offerings. Your customers will try more local beer and that means everybody; the customer, the businesses, and the local community; will win.

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Casey Marte — Senior SEO & Digital Marketing Strategist at EvergreenHQ

About Casey Marte

Senior Technical Content & Product Marketing Strategist, EvergreenHQ

Casey Marte is a Senior SEO & Digital Marketing Strategist at EvergreenHQ

At EvergreenHQ, Casey works closely with the product team to shape new features, test tools, and make sure every operator — from a single-location taproom to a multi-unit restaurant group — has the information they need to grow.

Need an Excuse to Drink Beer on Valentines Day?

Need an Excuse to Drink Beer on Valentines Day?

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Valentine’s Day has always been the perfect excuse to ignore those New Year’s resolutions and eat lots of chocolate. But why not make it the perfect excuse to drink beer as well?

With this “Best Beer and Chocolate Pairings List” you can do just that. And who doesn’t love a good excuse to drink beer?

These pairings were discovered by Jeff Mendel, a craft beer veteran, and published in his article “Beer and Chocolate’s Not-So-Secret Love Affair.” For the full article click here.

Best Beer and Chocolate Pairings

  • Left Hand Milk Stout Nitro | Left Hand Milk Stout Chocolate Mousse Cupcake

 

  • Avery Hog Heaven Barleywine | Pecan Tart

 

  • Left Hand Good Juju Ginger Ale | Honey Lemon Tart

 

  • West Flanders Woodshed Smoked Porter | 64% Dark Chocolate Liquid Salted Caramel Truffle

 

  • Sierra Nevada Kellerweiss | Lemon Tart

 

  • Avery Tweak Espresso Imperial Stout | Hazelnut Espresso Shortbread topped with a Hazelnut Ganache

 

  • Upslope Foreign Style Stout | an Espresso Truffle

 

Thanks Jeff! We will all enjoy testing these pairings out for ourselves on Valentine’s Day!

Barrel Aged: Our First Barrel Aged Cocktails

Barrel Aged: Our First Barrel Aged Cocktails

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barrel aged

More and more bars are seeing the value in offering “house made” ingredients in their cocktails, from syrups, bitters and tinctures to fresh juices. Barrel aging can be another way to customize your ingredients and make your cocktails unique to your bar.

You can age full cocktails right in the barrel or create new base spirits that you can use in a handful of different drinks. Thanks to our friends over at Deep South Barrels our team has been experimenting with “office aged” cocktails.

Here’s the results of our first 3 batches.

Manhattan

A classic cocktail with a new spin. We’d heard of a few places that have done a barrel aged Manhattan, including our neighbor Grant Grill at the US Grant Hotel, so this was a no-brainer first choice.

Recipe
– 3 parts bourbon
– 1 part sweet vermouth
– bitters to taste
Aged 75 days.

Results
The oak softens and rounds out the edges of the drink. Vanilla from the wood plays nicely with the spiciness of the bitters.

A bit of oxidation from the vermouth is present but isn’t off-putting. Overall this is a crowd pleaser.

Tequila with Coffee and Vanilla Bean

We started with silver tequila and added a fresh split vanilla bean and a small handful of crushed dark roast coffee beans. The goal here was a spirit that could be sipped like an añejo or used as a base for fall cocktails.

Recipe
– silver tequila
– split vanilla bean
– 5 crushed dark roast coffee beans
Aged 3 months

Results
The clear spirit picked up lots of color from the barrel and is now closer to reposado or añejo. Tons of vanilla on the nose.

Lots of oak and vanilla taste with a quick coffee hit on the back end. Nice for sipping but would be great in a Mexican hot chocolate, in a cocktail version of a horchata, or in a hot spiced apple cider with cinnamon.

“Bootlegged” Mark’s Bourbon Whiskey

Deep South Barrels has what they call “Bootleggers” which are additives that are meant to be mixed with a neutral grain spirit and then aged to create similar flavor profiles to big well known spirit brands. Can we make something that tastes like a certain bourbon brand out of cheap vodka? Let’s find out!

Recipe
– 100% grain neutral spirit (cheap vodka)
– Mark’s Bourbon Whiskey Essence
Aged 3 months…so far

Results
Based on side by side tasting results the bootlegger doesn’t have the body or mouthfeel of the bourbon. The bootlegger also still has a significantly hotter alcohol burn and sharpness. This bad boy still needs time to settle down. We’re going to leave it in the barrel and see what more time does to this one.

Overall we’ve had a blast doing our first batch of barrel aging and we’ve already got a new batch of ideas mellowing on oak right now. We highly recommend picking up a few barrels for your bar or home and experimenting on your own.

Digital Beer Display – Future or Fad?

Digital Beer Display – Future or Fad?

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It seems more and more restaurants, bars, taprooms and brewery tasting rooms are jumping on the digital bandwagon with large format HDTV displays featuring their daily offerings. Is this the future for the industry? Will this be the death knell for the old fashioned, hand written chalkboard?

I’ve been in many taprooms and bars with poorly or sloppily written chalkboards and I’ve been to many that have gorgeous, artistic and creative boards. Many craft beer centric pubs and restaurants have a very DIY vibe with exposed beams, old relics and vintage signage and the chalkboard seems to be part of that “charm.”

A lot of places have a hip, tech type vibe with an almost industrial feel and the digital board seems to fit right in.

While the chalkboard will never really go away, there are numerous reasons why a digital display makes sense:

  • Sleek
  • Fits in with the existing TVs behind the bar and around the restaurant/bar/tasting room
  • Crisp, easy to read fonts (when done properly)
  • No more climbing up a ladder or standing on the bar to change beers
  • No more chalk covered hands (and clothing)

Digital displays also open up a host of questions:

  • Do I have to buy new equipment?
  • Do I have to contract with an A/V company?
  • Will the TVs I already have work?
  • How do I update my content?
  • How much is it going to cost me?
  • In a world of rapidly changing technology, which solution is best for my location?

We know that every location is different and both sides have their benefits and drawbacks. Unlike an analog chalkboard, a digital solution from Evergreen combines digital menu, online menu and print menu maintenance, social media and advanced data tools all into one easy to use interface.

I’d be happy to share what we’ve learned about making the digital transition and show you some examples. For more information, drop me a line: [email protected] or check out some examples here!

Andy Coppock

Business Development // Evergreen

Evergreen Films Presents: 5 Reasons You Don’t Need Evergreen

Evergreen Films Presents: 5 Reasons You Don’t Need Evergreen

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Why, yes, when we aren’t busy rescuing kittens from trees, helping elderly women cross the street and simplifying the lives of countless bar and restaurant owners we do find time to dabble in filmmaking.

Last week our very own Kristen Rosas produced a little piece starring our all-star team members, Tatiana Peavey and Andy Coppock, showcasing how much fun we have while working hard to help our customers.

Check it out now for a good laugh and share it with friends who will thank you for introducing them to Evergreen later.

Celebrate Fall at Your Bar

Celebrate Fall at Your Bar

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Are you ready for Fall? Yes, the days are going to start getting shorter, but that doesn’t mean there isn’t reason for you and your customers to celebrate this Fall! You just have do your part and be creative with your promoting. Here are some ideas you can use to get people excited to come out during the autumn months:

1. Two words: Football. Season.

Sunday Funday! Not to mention the season will help you out on Monday nights and Thursday nights as well. This is the time of the year that you can go crazy with events–drink specials, tailgate food, team memorabilia everywhere- you can even organize a fantasy draft at your bar! If your bar gets a solid reputation around town as a great place to watch a game, you’ll be busy all season long.

2. Try out a new selection of Fall beers

There’s a fitting palette for every season. Fall is a good time for dark ales, Oktoberfest beers, and pumpkin flavored brews. Having a seasonal selection of beers gives your customers something new and exciting to try. Check with your local distributors for suggestions!

3. Simplify Your Life, with Friends!

The first week of August is National Simplify Your Life Week and the third week is National Friendship Week. Great way to do that? Take a load off and enjoy some relaxing, fun nights out with your friends. Isn’t August a happy month for your restaurant?

4. August 26th- National Dog Day 

Is your bar or restaurant dog friendly? It should be!

5. August 27th- Just Because Day

August 27th is Just Because Day. So, here’s a day where you can create your own ‘Just Because Special’ for your customers to show you appreciate their business!

6. September 4th- A Champagne Toast

Champagne was invented on September 4th, 1693. I’ll drink to that! If champagne isn’t really your bars style, try celebrating with a hybrid champagne beer, or Bière de Champagne- a fairly new style of bubbly beer coming out of Belgium.

7. September 5th- Be Late For Something

September 5th is National Be Late For Something Day. You can officially offer a valid excuse to anyone who stops in at your bar for a few rounds and loses track of time.

8. September 18th- Cheeeeeeeseburgers

National Cheeseburger day is September 18th. Serve up your best sliders and have a burger special this day! This is also a perfect day for a beer and burger pairing menu!

9. Celebrate Oktoberfest!

Bratwursts, pretzels, and German beers! Oktoberfest starts in mid-September so don’t think you have to hold off till October to bust out the Lederhosen! Just as the lord mayor of Munich taps the first keg to officially kick off the Oktoberfest festivities- you could hold an Oktoberfest keg tapping on September 21st!

10. October 1st- World Vegetarian Day

Vegetarian menu options are more popular than ever and promoting your vegetarian offerings on this day could help pull in customers who never knew your restaurant had plates just for them!

11. October 30th- Mischief Night

October 30th has been dubbed “mischief night.” If this isn’t the perfect reason to go out, I don’t know what is.

12. Halloween Festivities

Who said Halloween is just for kids? Halloween is one of the best days of the year to throw a themed party at your bar. Get in the spirit with festive drinks, spooky decorations and even hold a costume contest!

13. November 3rd- Daylight Savings Ends

Yes, it will be darker earlier but when we all move our clocks back on the 3rd, we gain an hour of sleep back! Hooray! Use it for an extra happy hour!

14. November 11th- Honor our Veterans

If you don’t have a Veteran’s special running year round, you definitely have to celebrate our service men and women on National Veteran’s Day on November 11th! Cheers to all they do!

15. Add some fall menu items

As it cools down, it’s a perfect time to add some seasonal plates to your menu. Dishes can be heartier than in the summer months and it’s a great time to add some warm soups to your menu.

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