Just like people who prefer white wine over red, many beer drinkers will tell you the same, when it comes to light and dark beers. However, this should not dismay your staff. There are many beers on the market that dark beer naysayers may actually love, and that your bartender or server can recommend. There … Read more
As a bar owner, one of the most important staff members you will employ, is your bartender/s. Believe it or not, the people you choose to place behind your bar can prove a great detriment to your business if you aren’t careful in the hiring process. According to the U.S. Bureau of Labor Statistics, the … Read more
Social Media Tips And Tricks by Evergreen Social media is all about creating customer loyalty, which is why getting your regular customers involved in your social media campaign is the key to success. These 5 tips will help you strengthen your customer base and attract new customers using various social media channels. 1. Get … Read more
The new world record-holding bar is now using Evergreen to manage and market their massive selection of tap handles. Raleigh Beer Garden (RBG), located in downtown Raleigh, North Carolina, is the new craft beer spot to cross off your bucket list. According to Forbes Magazine “North Carolina’s capital city has gone beer mad!” The bar … Read more
Let the Hunt Begin! Do you LOVE craft beer, specialty cocktails and spirits? Are you craving a hoppy IPA, bitter-sweet old fashioned, or even dying to find that rare single malt Scotch that tastes like nectar of the Gods, but you just don’t know where to find it…right now? Perhaps you’re itching to try something … Read more
Online media allows for businesses and customers to connect instantly like never before. As a bar owner it is vital to never underestimate the power of social media and other online outlets. Many bars are tone deaf to their customer’s desires, suggestions, and even complaints because they are not utilizing online marketing to the same degree as their … Read more
All the action in a bar takes place between opening and closing times. But it’s the procedures before the first customer walks in the door and after the last one pays their tab that can determine the success or failure of a bar. Here are some tips to help you open and close your bar … Read more
Running a bar can be quite the challenge and there are generally more stories of failure than successful ones. Here at Evergreen, we don’t want you to fail, so we are here to help! Read through these seven quick tips to ensure your bar not only stays up and running, but also remains profitable! … Read more
