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Tag: attracting customers

Representation Matters: Celebrating Black-Owned Re...

Representation is especially important in the restaurant industry. As our nation continues to confront a deep-seated history of racism and systemic oppression, Evergreen remains committed to driving change in our industry while continuing to stand united in support …

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Improve Your Bar’s Social Media Presence

Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should …

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Follow Your Customers’ Desire Lines (Figure out ...

What Your Customers Want to Drink If you’re unfamiliar with the term ‘desire lines’, here is a simple explanation. Imagine a real estate developer getting ready to place sidewalks on a new property. Rather than pave the way …

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Top Tips for Tasting Rooms

If you’re considering opening a tasting room at your establishment, there are many key points you should touch upon, to guarantee it’s success. Although some risks are involved in maintaining a tasting room, the rewards can effectively boost …

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What Are The 3 Main Roles of a Tap Room?

The reason why it is called a “tap room,” is because it not just a bar. It’s a place to discover craft. Through engaging conversation, culture, and the introduction of new flavors, patrons are able to explore parts …

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How to Gain “Followers” on Evergreen

Followers: who are they and why are they so important? Well, your followers are your loyal customers and people that like what you’re doing. They are the people who want to know what you’re up to and what …

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