Winter is in full swing, and there are a variety of ways restaurants and bars can optimize this season. From assessing the safety of your building to warming up your menu and focusing on the overall guest experience, here are a few ways to embrace the cold weather at your restaurant or bar. Assess Logistical … Read more
Representation is especially important in the restaurant industry. As our nation continues to confront a deep-seated history of racism and systemic oppression, Evergreen remains committed to driving change in our industry while continuing to stand united in support of the Black community. In an effort to bring more awareness to establishments with Black owners, we’ve … Read more
Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should you be using? How frequently should you be posting? What content should go up there? Here are … Read more
What Your Customers Want to Drink If you’re unfamiliar with the term ‘desire lines’, here is a simple explanation. Imagine a real estate developer getting ready to place sidewalks on a new property. Rather than pave the way according to the drawings, he waits until he can see the paths that people using the property … Read more
During the holidays, one way to maximize your sales and attract a larger customer base is to have a charitable spirit. Whether you choose to volunteer with your staff, or hold an event in your bar, it’s not only a great way to celebrate the season, but it demonstrates that your company cares. There are … Read more
Just like people who prefer white wine over red, many beer drinkers will tell you the same, when it comes to light and dark beers. However, this should not dismay your staff. There are many beers on the market that dark beer naysayers may actually love, and that your bartender or server can recommend. There … Read more
The reason why it is called a “tap room,” is because it not just a bar. It’s a place to discover craft. Through engaging conversation, culture, and the introduction of new flavors, patrons are able to explore parts of the world, they may never travel to. Thus, there are a few things, as a tap … Read more
Followers: who are they and why are they so important? Well, your followers are your loyal customers and people that like what you’re doing. They are the people who want to know what you’re up to and what you’re serving. They are the ones coming into your bar time after time, and most importantly; they … Read more
What’s better than discovering a beer you absolutely love? Discovering that the beer you love is just one of a drool-worthy selection of brews, all made under one roof. That is one reason why bars host a meet-the-maker night or tap takeover; it’s a popular way to get customers’ attention, and to develop great relationships … Read more
