The term “app” is a shortening of the term “application software“. It has become very popular and in 2010 was listed as “Word of the Year”
Operations & Management
The latest guidance on effectively operating and managing today’s bar, from boosting profitability to creating a welcoming atmosphere.
5 Big Bar Trends for 2015
5 Big Bar Trends for 2015
Bar patrons have become better educated about their favorite wines, beers and spirits. The up-and-coming bar trends in 2015 will aim to meet the sophisticated and evolving tastes of both regular and sporadic customers. Expect 2015 to be all about craft brews, spirits, local ingredients and massive amounts of information. It’s not yet clear … Read more
Open and Close Your Bar Like a Pro
Open and Close Your Bar Like a Pro
All the action in a bar takes place between opening and closing times. But it’s the procedures before the first customer walks in the door and after the last one pays their tab that can determine the success or failure of a bar. Here are some tips to help you open and close your bar … Read more
Tips for Running a Successful Bar
Tips for Running a Successful Bar
Running a bar can be quite the challenge and there are generally more stories of failure than successful ones. Here at Evergreen, we don’t want you to fail, so we are here to help! Read through these seven quick tips to ensure your bar not only stays up and running, but also remains profitable! … Read more
Tap Into the Business of Craft Beer
Tap Into the Business of Craft Beer
There is no denying that the US craft beer industry has been experiencing some phenomenal growth in recent years, and the signs of the expansion are becoming harder and harder to ignore. Micro-brewery establishments continue to open up across the country, while craft beers seem to be finding their way onto the beverage shelves of … Read more
Tips to Create a More Profitable Bar and Beer Program
Tips to Create a More Profitable Bar and Beer Program
Read these 5 quick tips on how to create a more profitable bar and beer program!
1. Sell More Craft Beer
While craft beer may have a higher acquisition cost than traditional macro beer, the profit margins are considerably higher. Craft beer typically sells for $2-3 more per pint than mass market beer. With roughly 120 pints per 15.5 gallon keg, you can make an additional $200-300 per keg.
2. Save Time and Money
In our experience, as well as the bar managers we have spoken to, you can spend upwards of 3-5 hours per week updating your beer lists. Between updating print menus, your website, and social media, that time really adds up. If you could save 50-75% of that time, why wouldn’t you?
3. Educate
With the additional time savings, you can more effectively educate your staff and customer base about the finer points of craft beer. A staff that can describe different beers and their styles properly will sell more beer. A customer base that understands the differences between mass market beer and craft will drink better (and more profitable) beer.
4. Craft Beer-Focused Promotions
Focus on promoting your craft beer program: tap takeovers, beer dinners, and meet the local brewer events will all drive consumers into your location. Local brewers and distributors are more than willing to invest their time to help you sell more product.
5. Get Evergreen
With a database of over 40,000 craft beers, 115,000 downloads of our app, and 65,000 monthly visitors to our website, our reach can really help you promote to the craft beer fans out there. Our easy-to-use platform can combine your web menus, print menus, on deck list, Facebook and Twitter updates into a simple, easy to use, all-in-one solution.
In addition, we also can help you design and implement digital beer boards using your existing TVs. Don’t just take my word for it, see what our clients say.
Top 5 Ways to Save Time and Sell More [WEBINAR]
Top 5 Ways to Save Time and Sell More [WEBINAR]
![Top 5 Ways to Save Time and Sell More [WEBINAR]](https://www.evergreenhq.com/wp-content/uploads/2015/10/bar.jpg)
We all know that time is money. And we’ve heard that time is the most precious (and most wasted) commodity there is. Can we put a dollar value on our time? Even if we can’t monetize the value of time, we can all agree that, like money, time is something that can and should be saved.
Here are five easy hacks to save time, save money and make your bar or restaurant more efficient = SELL MORE!
[Webinar] Bar & Restaurant Hacks to Save You Time & Money
Our experts cover the top hacks busy bar and restaurant owners can use to save time and make more money.
Top Five Time-Saving Tips
- Use your calendar. Write down what you need to do and when you need to do it. Try using a single calendar for everything, personal and professional, so you can effectively budget your personal time as well. Get an effective calendar app for your smartphone, so you can link your office, personal and mobile calendars, there’s nothing worse than trying to manage 3 different calendars. By using 1 calendar for everything, I don’t make the mistake of scheduling a teeth cleaning when I’m supposed to doing a beer pairing.
- Stop Procrastinating. Most often we tend to put off the little things, allowing them to become big things over time. Dealing with things when they’re small saves time now and stress later. It’s much easier to deal with an employee issue now before it becomes a major problem.
- Learn to love routine. Have specific places for things and always use them. If your keys are always in the same place, you won’t waste time looking for them. Not only that, block certain times of the day for certain tasks. As a bar manager, when I know that I’m seeing vendors from 8:30 – 10:00 AM and 2:00 – 4:00 PM (and sticking to it) that allows me focus on other tasks. Routine doesn’t always speed things up, but it does make it easier to find things and get things done.
- Reduce multitasking. According to some researchers, multitasking can reduce productivity by as much as 40%. How? By constantly switching between tasks you can easily lose focus and become more easily distracted. When you implement steps 1 and 3 you can maintain your focus on the task at hand. Set office hours for specific tasks.
- Eliminate repetitive tasks. Let’s use your beer program as an example. How often do you find yourself updating the same things on your website, print menus, digital menu board, Facebook, Google menu, etc.? Evergreen software lets you automate menu updates from one easy-to-use interface so you can save more time.
[LEARN MORE] HOW EVERGREEN TECH SAVES YOU TIME
Evergreen Films Presents: 5 Reasons You Don’t Need Evergreen
Evergreen Films Presents: 5 Reasons You Don’t Need Evergreen
Why, yes, when we aren’t busy rescuing kittens from trees, helping elderly women cross the street and simplifying the lives of countless bar and restaurant owners we do find time to dabble in filmmaking.
Last week our very own Kristen Rosas produced a little piece starring our all-star team members, Tatiana Peavey and Andy Coppock, showcasing how much fun we have while working hard to help our customers.
Check it out now for a good laugh and share it with friends who will thank you for introducing them to Evergreen later.
Celebrate Fall at Your Bar
Celebrate Fall at Your Bar
Are you ready for Fall? Yes, the days are going to start getting shorter, but that doesn’t mean there isn’t reason for you and your customers to celebrate this Fall! You just have do your part and be creative with your promoting. Here are some ideas you can use to get people excited to come out during the autumn months:
1. Two words: Football. Season.
Sunday Funday! Not to mention the season will help you out on Monday nights and Thursday nights as well. This is the time of the year that you can go crazy with events–drink specials, tailgate food, team memorabilia everywhere- you can even organize a fantasy draft at your bar! If your bar gets a solid reputation around town as a great place to watch a game, you’ll be busy all season long.
2. Try out a new selection of Fall beers
There’s a fitting palette for every season. Fall is a good time for dark ales, Oktoberfest beers, and pumpkin flavored brews. Having a seasonal selection of beers gives your customers something new and exciting to try. Check with your local distributors for suggestions!
3. Simplify Your Life, with Friends!
The first week of August is National Simplify Your Life Week and the third week is National Friendship Week. Great way to do that? Take a load off and enjoy some relaxing, fun nights out with your friends. Isn’t August a happy month for your restaurant?
4. August 26th- National Dog Day
Is your bar or restaurant dog friendly? It should be!
5. August 27th- Just Because Day
August 27th is Just Because Day. So, here’s a day where you can create your own ‘Just Because Special’ for your customers to show you appreciate their business!
6. September 4th- A Champagne Toast
Champagne was invented on September 4th, 1693. I’ll drink to that! If champagne isn’t really your bars style, try celebrating with a hybrid champagne beer, or Bière de Champagne- a fairly new style of bubbly beer coming out of Belgium.
7. September 5th- Be Late For Something
September 5th is National Be Late For Something Day. You can officially offer a valid excuse to anyone who stops in at your bar for a few rounds and loses track of time.
8. September 18th- Cheeeeeeeseburgers
National Cheeseburger day is September 18th. Serve up your best sliders and have a burger special this day! This is also a perfect day for a beer and burger pairing menu!
9. Celebrate Oktoberfest!
Bratwursts, pretzels, and German beers! Oktoberfest starts in mid-September so don’t think you have to hold off till October to bust out the Lederhosen! Just as the lord mayor of Munich taps the first keg to officially kick off the Oktoberfest festivities- you could hold an Oktoberfest keg tapping on September 21st!
10. October 1st- World Vegetarian Day
Vegetarian menu options are more popular than ever and promoting your vegetarian offerings on this day could help pull in customers who never knew your restaurant had plates just for them!
11. October 30th- Mischief Night
October 30th has been dubbed “mischief night.” If this isn’t the perfect reason to go out, I don’t know what is.
12. Halloween Festivities
Who said Halloween is just for kids? Halloween is one of the best days of the year to throw a themed party at your bar. Get in the spirit with festive drinks, spooky decorations and even hold a costume contest!
13. November 3rd- Daylight Savings Ends
Yes, it will be darker earlier but when we all move our clocks back on the 3rd, we gain an hour of sleep back! Hooray! Use it for an extra happy hour!
14. November 11th- Honor our Veterans
If you don’t have a Veteran’s special running year round, you definitely have to celebrate our service men and women on National Veteran’s Day on November 11th! Cheers to all they do!
15. Add some fall menu items
As it cools down, it’s a perfect time to add some seasonal plates to your menu. Dishes can be heartier than in the summer months and it’s a great time to add some warm soups to your menu.
