social media

Turning Instagram Posts Tagged at Your Business Into Repeat Customers

Turning Instagram Posts Tagged at Your Business Into Repeat Customers

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Using Tagged Instagram Posts Into Repeat Customers Instagram location tags offer a unique opportunity for bars, restaurants, breweries, and food trucks to deepen customer engagement beyond direct mentions. Unlike @mentions, which notify you instantly, location tags connect posts to your physical venue without alerting your profile, creating a subtle but valuable stream of user-generated content. … Read more

The San Diego Festival of Beer

The San Diego Festival of Beer

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22nd annual San Diego Festival of Beer

“Drink beer, cure cancer,” says the cheerful crowd, and that’s exactly what the San Diego Festival of Beer is all about. People having a good time, for a good cause.   What is the San Diego Festival of Beer? The San Diego Beer Festival is not just an event for beer enthusiasts, it’s a fundraiser … Read more

Beer Style: Bock Beer

Beer Style: Bock Beer

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Bock Beer: A Timeless German Lager Bock beer stands as a distinguished style of strong German lager cherished by craft beer enthusiasts and bar owners alike. This brew is deeply rooted in centuries of tradition, often linked to festive occasions and communal celebrations. The term “bock” translates to goat in German, a symbol frequently featured … Read more

The Business of Beer with Head Brewer of Deep Ellum Brewing Co, Jeremy Hunt

The Business of Beer with Head Brewer of Deep Ellum Brewing Co, Jeremy Hunt

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The Business of Beer, Episode 42: Jeremy Hunt  – Head Brewer of Deep Ellum Brewing Co. In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined Jeremy Hunt, Head Brewer of Deep Ellum Brewing Co. Jeremy joins us to talk about the Dallas beer scene, his go-to beer style, the challenges of brewing … Read more

Happy Hour How-To

Happy Hour How-To

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As a bar owner, filling in the down times of your establishment can be challenging. According to a survey by Restaurant.org, 46% of people stated they were attracted to happy hour by the low prices of drinks, and 41% for the food. Given that happy hour is legal in your state, it’s a great program … Read more

What Are The 3 Main Roles of a Tap Room?

What Are The 3 Main Roles of a Tap Room?

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The reason why it is called a “tap room,” is because it not just a bar. It’s a place to discover craft. Through engaging conversation, culture, and the introduction of new flavors, patrons are able to explore parts of the world, they may never travel to. Thus, there are a few things, as a tap … Read more

How to Gain “Followers” on Evergreen

How to Gain “Followers” on Evergreen

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Followers: who are they and why are they so important? Well, your followers are your loyal customers and people that like what you’re doing. They are the people who want to know what you’re up to and what you’re serving. They are the ones coming into your bar time after time, and most importantly; they … Read more

Turning Social Media Likes into Customers

Turning Social Media Likes into Customers

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  Social Media Tips And Tricks by Evergreen Social media is all about creating customer loyalty, which is why getting your regular customers involved in your social media campaign is the key to success. These 5 tips will help you strengthen your customer base and attract new customers using various social media channels. 1. Get … Read more

Top 6 Holiday Beers That Need to be on Your Bar’s List

Top 6 Holiday Beers That Need to be on Your Bar’s List

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Top 6 Holiday Beers That Need to be on Your Bar's List

Bring in the holiday cheer by serving up some holiday beers! The month of November is behind us, signaling the end of the Pumpkin Ales, wet-hopped IPAs, and Oktoberfest lagers that dominate the shelves of local craft beer stores. With the entrance of December comes a joyous, cheery season filled with chilly weather, warm attire, … Read more

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