The Business of Beer with Jacqueline Olivier from Brewery Igniter

The Business of Beer with Jacqueline Olivier from Brewery Igniter

The Business of Beer, Episode 21: Jacqueline Olivier – Property manager for HG Fenton Company discusses their newest embarkment with Brewery Igniter! In this episode of the Business of Beer with Andy “The Beerman” Coppock, Jacqueline Olivier from HG Fenton Company discusses their newest project, Brewery Igniter. Brewery Igniter is a set of turn key brewing facilities designed for entrepreneur brewers to … Read more

The Business of Beer with Jerry Sanders former Mayor of San Diego

The Business of Beer with Jerry Sanders former Mayor of San Diego

Evergreen Podcasts, Episode 6: Former Mayor of San Diego Jerry Sanders discusses the local business community, its craft beer scene, and the future of the area – all this and more! Andy “The Beerman” Coppock interviews Jerry Sanders, former Mayor of San Diego and current president and CEO of the San Diego Regional Chamber of … Read more

Highlight Local Beers on Your Print Menu

Highlight Local Beers on Your Print Menu

Beer on Your Print Menu

At Tuesday’s fantastic San Diego Craft Beer Hospitality & Tourism Economic Summit many calls were made to the audience by the speakers and panelists to do whatever is within their power to help promote local craft beer. One of the examples that Greg Koch threw out really struck a chord with us here at Evergreen: for bars or restaurants to highlight local beers on their printed beer list.

We want to ensure that we are doing everything in our power to promote local craft beer. After all our local San Diego brewers’ sales topped $781 million last year. For a full economic analysis of the San Diego Craft Beer Workforce published by the National University System Institute for Policy Research click here.

Since print menus are just one of the many things the Evergreen platform powers for over 100 San Diego bars and restaurants and hundreds of others across the US, we saw a way for us to make an immediate impact by empowering local businesses to heed the call with simply the click of a button.

So yesterday we launched the “highlight local beers” option for our printed tap and bottle menus. Our customers can select from one of 6 different ways they want local beers to be featured, save their settings, and print; our system handles the rest.

Evergreen Dashboard - Print Your Menu

Looking to create an even bigger distinction between local beers and the rest of your lineup? Just use our custom categories to push the local beers to the top. Here’s an example of how Sublime Alehouse is doing just that on their printed menus.

sublime.pdf

So go forth and highlight those local offerings. Your customers will try more local beer and that means everybody; the customer, the businesses, and the local community; will win.

Sign your bar up for Evergreen todayGET A FREE TRIAL 

Craft Beer Economics 2: More Cities Mixing Business with Pleasure

Craft Beer Economics 2: More Cities Mixing Business with Pleasure

Craft Beer Economics 2: More Cities Mixing Business with Pleasure

Sure, Europe’s got Munich, Prague, and Brussels, but we have, well, too many quality craft beer cities to count. Every time we turn around another one has burst onto the scene and is on its way to establishing itself as yet another craft beer destination in the U.S.

As we saw in our first Craft Beer Cities post, this industry is driving economic growth, spurring tourism, and creating thousands of jobs across the nation. A recent study found that whereas the U.S. beer industry has steadily declined over the past 5 years, the craft beer industry has continued to grow at an annual rate of 10%.

So naturally, it would be silly for cities not to jump on the craft beer train. Here’s our latest look at 3 cities that are not only enjoying quality beer but the economic boom that evidently comes along with a thriving craft beer scene.

Chicago

It’s no surprise that the home of the nation’s Craft Beer Institute is quickly becoming a mecca for craft beer. What stands out most about Chicago is the innovation its breweries are employing.

Begyle Brewing became Chicago’s first community-supported brewery, supplying beer to its members through monthly subscriptions. Begyle fundraised in the community which allowed them to purchase a counter-pressure growler filler that helps to reduce beer loss and increase the life expectancy of the growlers they fill, ensuring that their customers the highest quality beer possible.

By definition, Begyle’s model speaks for the community- that its members are willing to stand behind small, local breweries to help get their production up and running and grow this industry in their city. In return, quality community-supported breweries like Begyle are dedicated to delivering superior craft beer. Begyle’s other novel practices include using their spent grain on doggy treats and sharing their space with local Chicago artists.

Cool, right? Sounds like Chicago has a solid symbiotic craft beer community growing in its backyard that other cities can take note of. Also noteworthy about Chicago is how it’s nurturing a fairly untapped market for craft beer- women. Ginger Johnson, Founder of Women Enjoying Beer, explains “The opportunity for all beer companies, no matter how large or small they are, to market authentically, accurately and appropriately to women… is explosive.”

Chicago appears to have taken note. Lagunitas Brewing Co. just named Mary Nowak head brewer at their new Chicago location which upon opening will make it the second-largest craft brewery in the country. This year Chicago’s Craft Beer Week featured a special celebration of the women in the craft beer industry.

It is also the home base for a network of female craft beer lovers called “Barley’s Angels”. Surely, converting the other 50% of their city’s population into craft beer fans can’t be hurting the industry one bit.

Innovation is a cornerstone of any successful business and Chicago breweries are definitely getting high marks in this department, helping to usher in a new era of Chicago brewing that embraces ingenuity and diversity.

Portland

With 90 craft breweries Portland, Oregon has more than any other city in the world according to the Oregon Brewers Guild. But it’s not just about quantity- Portland is widely regarded as a world-class craft beer destination.

Its annual summer beer festival- Oregon Brewers Festival shattered attendance records in 2011 with 80,000 visitors and organizers estimate it generated about $2 million in economic activity for the region. The festival donated over $10,000 to Pints for Prostates, a worthy organization that uses beer to raise awareness amongst men about early detection and prostate cancer.

This city is so much of a craft beer destination, that Portland writer Lucy Burningham decided to publish a book about it. “Hop in the Saddle” is a complete guide to experiencing Portland’s craft beer scene by bike.

The book has been a huge hit with critics, tourists, and Portland natives alike, completing what they have described perfectly as Portland’s “book, bike, and beer empire.” It seems that the craft brewing industry was destined to become a part of Portland’s legacy and it most certainly has.

San Diego

This past weekend over 140,000 sci-fi, comic book, and popular arts fanatics descended upon this city for its annual Comic-Con International Convention which is commonly hailed as one of San Diego’s biggest economic forces.

What you may not know is that according to a study by the National University System Institute for Policy Research, the San Diego craft brewing industry’s annual economic contribution is more than double what Comic-Con brings in. Yep, that comes out to a $300 million dollar direct economic impact on San Diego County.

Unlike sports seasons, warm beaches in the summer months and annual conventions like Comic-Con, the San Diego craft beer scene has the potential to attract tourists all year round. San Diego brewers not only work hard to deliver world-class brew to what the New York Times dubbed a “beer-crazed” city, but they are truly dedicated to pushing this industry to its fullest potential for the benefit of their city.

At a recent Voice of San Diego event, Stone Brewing Co’s co-founder and CEO Greg Koch argued for San Diego to take a “beer-first approach” calling for the major venues like the airport, San Diego Zoo, Sea World, PETCO Park, and Qualcomm Stadium to stand behind local beer and help solidify its well-deserved place as part of San Diego’s tourism identity; Not that being voted by Beer Advocate readers as the #1 “All Time Top Brewery on Planet Earth” doesn’t speak enough for San Diego’s own Stone Brewing Co.

The San Diego craft beer community is united in growing its beloved industry for the greater good of San Diego and its loyal following of craft beer fans.

What’s brewing in your city’s craft beer scene?

Cheers!

Kristen Rosas

Evergreen Ticket Giveaway: San Diego Craft Beer and Cocktail Showcase

Evergreen Ticket Giveaway: San Diego Craft Beer and Cocktail Showcase

The Blind Burro image

Evergreen Contest Alert! 

If you don’t have it already, download the Evergreen app and put it to use because…

We’re giving away 2 tickets to The San Diego Craft Beer and Cocktail Showcase on August 3rd! Event info here.

Here’s how to win: 

1. Tell us what craft beer you are enjoying and where using the hashtag #taphunting and tagging @taphunter and your location! Or you can show us on Instagram!

Ex: Enjoying my Saturday with a Ballast Point Sculpin IPA at @SublimeAleHouse! #taphunting @taphunter

2. The person with the most taps hunted wins!

We will announce the winner on Monday!

Happy Taphunting!

This Week in #CraftBeer: San Diego

This Week in #CraftBeer: San Diego

This week in #CraftBeer

Storify by
Wed, Apr 24 2013 09:23:20

Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in San Diego this week!

  1. SD TapRoom@TapRoom

    Be sure to put our upcoming SOUR NIGHT on your calendar!!! Thursday, 4/25 @ 5PM!!! More #craftbeerevents coming, so keep checking our site!

    Sat, Apr 20 2013 01:02:18

  2. Meet us at @hamiltons at 4p! Meg and Jesse are ready to hang out, #SanDiego! #craftbeer pic.twitter.com/R7dT0AcqHm
    Golden Road Brewing@goldenroadbrew
    ·

    Tue, Apr 23 2013 15:16:43

  3. Local Habit@LocalHabitSD

    4/25: We hope you choose to dine with us for @DOFLSD to raise funds for HIV/AIDS programs, but most importantly we hope you dine somewhere!

    Tue, Apr 23 2013 17:42:08

    ReplyRetweetFavorite
  4. Another one from dinner. #view @ Queenstown Public House instagram.com/p/YebmNwR6as/
    Kristen S.@kitnoea
    ·

    Tue, Apr 23 2013 22:19:48

    ReplyRetweetFavorite
  5. Slater’s 50/50@Slaters5050

    Check out our Trivia Nights! Every Tuesday at 8:30pm in #SanDiego and #Pasadena and every Wednesday at 9pm in #Huntington and #Anaheim!

    Tue, Apr 23 2013 10:38:00

  6. Doing research for ‘The Fam Wag Flight’ @BrandonCully. Coming May 2013! #familywagon #bottlecraft… instagram.com/p/YRf3mvlS1F/
    Family Wagon@family_wagon

    Thu, Apr 18 2013 21:48:35

This Week in #CraftBeer: San Diego