Follow Your Customers’ Desire Lines (Figure out what your customers want to drink)
Follow Your Customers’ Desire Lines (Figure out what your customers want to drink)
What Your Customers Want to Drink If you’re unfamiliar with the term ‘desire lines’, here is a simple explanation. Imagine a real estate developer getting ready to place sidewalks on a new property. Rather than pave the way according to the drawings, he waits until he can see the paths that people using the property … Read more








