This Week in #CraftBeer: #OrangeCounty

Storify by This Week in Craft Beer Wed, Jun 19 2013 14:00:10 Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in Orange County this week! Schooner At Sunset@SunsetSchooner FRIDAY ...

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Jeff Warriner

This Week in #CraftBeer: #OrangeCounty

This Week in #CraftBeer: #OrangeCounty

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This Week in #CraftBeer: #OrangeCounty

Storify by This Week in Craft Beer Wed, Jun 19 2013 14:00:10 Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in Orange County this week! Schooner At Sunset@SunsetSchooner FRIDAY – JUNE 21st MUSIC STARTS AT 4PM. FUNK & BLUES … Read more

This Week in #CraftBeer: SF Bay Area

This Week in #CraftBeer: SF Bay Area

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Wed, May 22 2013 10:05:16

Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in the San Francisco Bay Area this week!

1. CA Festival of Beers

FOUR DAYS until were enjoying delicious brews in the sunshine!!! What brewers are you most excited to taste from? fb.me/2IBBqtitl
Tue, May 21 2013 10:45:23

2. RT @Eastbay_Paul

#AleIndustries #CherryKush @oldedepot #Jacklondonsquare #Oakland #EastBay #craftbeer #Artisan… instagram.com/p/ZlrJHEEM7v/
The Olde Depot @OldeDepot

Tue, May 21 2013 15:31:24

3. HeritagePublicHouse@Heritage_Pub

Join us for our late night menu from 10pm-11:30pm, for gastropub food that will keep you smiling through the night. #hph #drinkup #eatwell
Mon, May 20 2013 21:40:06

4. Yeah, this. W/ copyofkirby

#beer #craftbeer #oakland @ Portal instagram.com/p/ZmFfeqLNZL/
Kim@KimsBayBrews

Tue, May 21 2013 18:14:33

5. Third Street Ale@3rdstaleworks

$2.50 Tuesdays is here again. Get a pint and a brat for $5 starting at 11:30. Who can beat that? #brewedonthird #beertolove
Tue, May 21 2013 11:36:01

6. Coming soon. All 16 taps will be taken over by Ballast Point Brewing.

#steepbrew bpbrewing #craftbeer… instagram.com/p/Zl7KN5QJbj/
Wesley Anderson@wesleybeero

Tue, May 21 2013 16:43:29

7. Francesca’s@francescasbar

Our lovely ladies pool league plays tonight AT HOME… Come by and cheer them on!!!! fb.me/M9PrkE21
Wed, May 22 2013 09:09:34

This Week in #CraftBeer: SF Bay Area

 

American Craft Beer Week: 5 Ways to Get Involved In It

American Craft Beer Week: 5 Ways to Get Involved In It

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“Big Week Small Breweries” is the theme for a week dedicated to toasting our nations red, white, and brew! Breweries, restaurants and brewpubs all over our great nation will be hosting creative events celebrating local beers from May 13th through 19th.  Restaurants and Bars can easily involve themselves with these popular craft beer event ideas!

1. Steal the Glass

With alcohol and beverage laws as they are some states do not allow distributors or breweries to give “swag” as it were, to retailers and restaurants. However, they can give things away to customers! Let your favorite local brewery know that you’d like to do a “steal the glass” night and they will let you know how to go about attaining brewery branded glasses. Customers then can come in on the night of your event order the brewery’s beer and take home the glass when they’re through to add to their collection!

2. Tap Takeover

Depending on the size of your venue and how many beers your brewery of choice has, Tap Takeover events are a great way to show your favorite brewery a little extra love. Dedicate six or more taps to your chosen brewery and offer a special price on them!

3. Locavore Loco

Dedicate your entire tap selection to only beers brewed in your city! While many bars already do this try to find both fan favorites and maybe a rare or special cask. To make it extra special pair local cheese or charcuterie.

4. Beer Dinner

Beer dinners can be a little trickier but done right are very successful. Try doing a Locavore beer dinner and invite one of your city’s beer bloggers or a Cicerone to come to your restaurant and help set it up. Brewery specific beer dinners are the most popular of this dinner where you set up 5-7 courses paired with beers from one brewery, and you can even invite the brewer to talk about flavor harmonies and the brewing process!

5. Meet the Brewer

While brewers are very busy people, setting up a meet-the-brewer event is just as loved as the traditional “Meet the Wine Maker” event that you see at some high-end restaurants. Whenever possible try to combine the meet-the-brewer event with one of the other events so they have more of their beers to talk about with your customers.

8 Photo Sharing Tips You Can Use for Your Bar Today

8 Photo Sharing Tips You Can Use for Your Bar Today

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Creating fun content can be tricky, but it doesn’t have to be. Using photography through Facebook, Pinterest, and Instagram to help promote your bar or restaurant can increase your following, credibility and customer interaction! Here are a few tips on how you can use your own, and you clients’ photos to increase your clout!

1 Facebook Photo Sharing Tips

Having a fan page on Facebook can be a great tool for your bar. Not only can you keep your customers engaged with your updates, but Facebook allows people to tag your business in their photos! Keep the customers posting:

1. Comment on photos you’re tagged in. Interacting with your fans shows you care and that you are more than a business–your people too.

2. Share photos you are tagged in on your timeline and give credit to the source/photographer.

2 Pinterest Photo Sharing Tips

Using Pinterest to market your restaurant is one of the easiest ways to bring people to your website. With a few simple tips create fun, pinnable content to your Pinterest boards:

3. Add “Pin” buttons to your food and drink menu photos for others to pin to their boards.

4. Include SEO keywords to your pins in the description area.

5. Have different boards for different parts of your menu (i.e., Desserts, Cocktails, Beer, Salads…etc.)

3 Instagram Photo Sharing Tips

Everyone is taking photos of their day-to-day life. Whether it’s going to their favorite craft beer bar and taking photos of their pints or going to their local tavern and snapping a few shots of their meal those photos are floating around in cyber space. Here’s how you can use them to your advantage:

6. With dozens of Instagram Widgets on the internet, set up a hashtag for your location or do a location specific feed. A favorite example of this is from our friends at Heritage Public House in Santa Rosa. They use a #DrinkUp and #HeritagePublicHouse hashtag to populate their Instagram feed!

7. Hold Statigram photo contests for people who come into your restaurant! (i.e., best chopstick walrus, best food photography, best beer mustache).

8. Take your own photos! A good example of this is the guys at the Lock & Key Social Drinkery in LA- they update every day!

This week in #CraftBeer: Orange County

This week in #CraftBeer: Orange County

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Storify

Wed, May 01, 2013, 11:42:57

Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in Orange County this week!

  1. Schooner At Sunset@SunsetSchooner
    Thursday, May 2 is the kickoff our Art & Music Show. Live Art show begins at 6pm in front of the restaurant…. fb.me/1FKrQwfy6

    Mon, Apr 29, 2013, 13:45:36

  2. Smoqued BBQ@SmoquedBBQ
    ·

    Tue, Apr 30, 2013, 18:34:18

  3. Tap House HB@TapHouseHB
    Cinco De Mayo party this Sunday! 5 bands, drink specials, all you can eat brunch with endless Champagne and Bud… fb.me/2m1AP6nkD.

    Mon, Apr 29, 2013, 10:09:25

  4. Tustin Brewing Co.@TustinBrewery
    Bikes & Beers is coming people!!! “@ThePathBikeShop: The Path Bike Shop Newsletter – eepurl.com/yTksT”

    Tue, Apr 30, 2013, 21:44:59

  5. Slater’s 50/50@Slaters5050
    ·

    Wed, May 01, 2013, 10:17:10

  6. One More Productions@onemorepro
    @onemorepro @Chapteronetml
    We are only one week away from a month of Monday night BINGO at Chapter One! May 6th,13th,20th&27th from 7-9pm

    Wed, May 01, 2013, 09:49:50

This Week in #CraftBeer: San Diego

This Week in #CraftBeer: San Diego

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This week in #CraftBeer

Storify by
Wed, Apr 24 2013 09:23:20

Each week we feature a different city and a snapshot of their craft beer scene. Here’s a few things to check out if you’re in San Diego this week!

  1. SD TapRoom@TapRoom

    Be sure to put our upcoming SOUR NIGHT on your calendar!!! Thursday, 4/25 @ 5PM!!! More #craftbeerevents coming, so keep checking our site!

    Sat, Apr 20 2013 01:02:18

  2. Meet us at @hamiltons at 4p! Meg and Jesse are ready to hang out, #SanDiego! #craftbeer pic.twitter.com/R7dT0AcqHm
    Golden Road Brewing@goldenroadbrew
    ·

    Tue, Apr 23 2013 15:16:43

  3. Local Habit@LocalHabitSD

    4/25: We hope you choose to dine with us for @DOFLSD to raise funds for HIV/AIDS programs, but most importantly we hope you dine somewhere!

    Tue, Apr 23 2013 17:42:08

    ReplyRetweetFavorite
  4. Another one from dinner. #view @ Queenstown Public House instagram.com/p/YebmNwR6as/
    Kristen S.@kitnoea
    ·

    Tue, Apr 23 2013 22:19:48

    ReplyRetweetFavorite

  5. Slater’s 50/50@Slaters5050

    Check out our Trivia Nights! Every Tuesday at 8:30pm in #SanDiego and #Pasadena and every Wednesday at 9pm in #Huntington and #Anaheim!

    Tue, Apr 23 2013 10:38:00

  6. Doing research for ‘The Fam Wag Flight’ @BrandonCully. Coming May 2013! #familywagon #bottlecraft… instagram.com/p/YRf3mvlS1F/
    Family Wagon@family_wagon

    Thu, Apr 18 2013 21:48:35

This Week in #CraftBeer: San Diego

 

 

4 Tips for Creating a Dog-Friendly Restaurant

4 Tips for Creating a Dog-Friendly Restaurant

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Dog-friendly bars and restaurants are a big trend–and for good reason. It’s hard leaving furry friends at home during the week, and the last thing most pet parents want to do is leave pets at home on the weekend! Millennials are the largest pet-owning demographic, and 67% feel their pet is a part of the family. Millennials who own a dog tend to have high levels of disposable income, with the average millennial spending $1,285 per year on their furry friend.

What does that mean for today’s bar or restaurant owner? Pet-friendly establishments attract a younger, wealthier demographic, and making your bar or restaurant a dog-friendly destination could boost your sales. Let locals know that you’re a great option for a pet-friendly drink or meal!

4 Ways to Turn Your Establishment Into a Dog-Friendly Restaurant

1. Make It Inviting

Restaurants, pubs and even retail establishments often offer their pawed patrons a friendly welcome by placing water bowls near their entrance–sometimes even paired with a jar of treats. Health regulations typically do not allow dogs (excluding service dogs, of course) inside restaurants.

However, many restaurants allow dogs on their patios. Try placing water bowls near your patio entrance to show customers where the pups should enter.

 2. Offer a Dog-Friendly Menu

Places like the Lazy Dog Cafe offer special pet-friendly menus that include grilled chicken breast, ice or even flavored waters. My family used to own a bar with no kitchen and many times people would bring in their pets.

I fondly remember one customer who would come in with his ball python, my father always had a shot glass of water out for his scaly regular– gestures like this promote positive word-of-mouth buzz which spreads quickly!

[READ MORE] THE “PAWS” AND CONS OF DOGS AT THE BAR

 3. Let People Know

There are several ways to let people know about your dog-friendly establishment, so remember to not limit yourself to your website. Add “dog-friendly” to your Google My Business profile, list your establishment with BringFido.com or Dogtrekker.com and check out local dog clubs and specialty retailers in your area to let them know you allow pets.

You could even partner with a local pet shop, perhaps swapping a few Facebook posts or leaving 15% off coupons on each other’s counters. Try reaching out to community groups as well; many dog clubs have meet-ups on the weekends and are always looking for a fun place to hang out after a thirsty day at the dog park.

 4. Promote Good Behavior

Listing a code of conduct is a smart idea. Set expectations for owners and their pets when they’re on your patio. As the owner of a highly social Shiba Inu, I am set at ease by these house rules. But also remember most of your pointy-eared pals that are out on the town are well balanced–maybe more so than their parents!

At Evergreen HQ we love our fur babies! Here’s Kaya Gordon playing a round of poker.

4 Tips for Creating a Dog-Friendly Restaurant

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