Welcome to the second installment of our new series, “Interview with a Bar Owner.” These posts feature bar owners like you, sharing industry experiences and tips, because no one knows the business better than you. So read on, learn, connect, and reflect! The vital statistics: Johana Cedicci owns Bar Food in Los Angeles, California. She … Read more
As consumers’ tastes continue to evolve with the craft beverage movement, it’s crucial that every bar owner keep menus relevant. Craft beers are more prevalent than ever and cocktails are not taking a back seat. Make your cocktail menu stand out Whether your bar has in-house cocktail creators or is looking to hire a mixologist … Read more
Do you have the best spirits and/or cocktail list in town? Are you mixing up a new specialty cocktail or purveying a unique single malt Scotch or other spirit, and you want people to know you have it…right now? If you’ve used Evergreen to manage and market your craft beer program, then you know how … Read more
An ugly website homepage is not a good thing, but an ugly homepage that isn’t helpful is just the worst. In this Internet age, your homepage is likely your business’s first impression for potential customers. Make your bar’s first impression kickass by paying attention to a few key website homepage elements: 1. Now that Google … Read more
Sometimes it’s best to look at the raw numbers: Regular customers make up 60-75% of sales in bars and restaurants. Think about how turning every customer into a regular could affect your business! 1. Greet every customer. Interact with customers before they’ve been seated. Let them know that you’re happy to see them and are … Read more
Check out the new dashboard features that are live in all Evergreen business accounts. Combined Print Menus The new menu builder tools allows customers to create print menus and mix and match the information shown on them. Choose to display any combination of taps, bottles, spirits, cocktails and events on one menu. Website Menu Tool Recent … Read more
Welcome to our new series, “Interviews with Bar Owners & Managers.” These posts feature bar owners and managers like you, sharing industry experiences and tips, because no one knows the business better than you. So read on, learn, connect, and reflect! Vital statistics: Amber Davis-Sato is the tasting room manager at Lone Tree Brewing Company in … Read more
Did you hear the joke about the bar on the moon? The bartender was great and so were the drinks, but customers didn’t like it because it lacked atmosphere. (Cue the guffaws!) It’s all well and good that we helped you hit your daily LOL quota (because that one definitely made you chuckle, right?), but … Read more
Beer Ingredients Traditionally, beer is brewed with four main ingredients—water, hops, barley, and yeast. But the craft beer scene is evolving, and the styles and ingredients have followed suit. The result? An array of beers, some great, some average, and some . . . interesting. Non-traditional beer ingredients are split into four categories of their … Read more
