The Science of Menu Engineering

The Science of Menu Engineering
A restaurant’s menu plays a pivotal role in a diners’ overall experience. In addition to describing options and pricing, the menu also conveys a restaurant’s identity. The menu is the one aspect that every customer

How Expanded Outdoor Seating Can Maximize Your Restaurant’s Profits

How Expanded Outdoor Seating Can Maximize Your Restaurant’s Profits
Expanded outdoor seating may be just what you need to maximize profits during COVID-19. Many cities and counties across the country now permit outdoor dining in expanded areas, even when indoor dining is prohibited or

Cocktails To Go? Best Practices for Making the Most of It

Cocktails To Go? Best Practices for Making the Most of It
Restaurants and bars across many states are now able to offer cocktails to go. If you sell alcohol, this could be the lifeline your business needs right now. How can you make the most of

Virtual Event Ideas for Bars and Restaurants

Virtual Event Ideas for Bars and Restaurants
The bar and restaurant industry has been drastically affected by COVID-19. With many F&B businesses entirely or partially closed to the public, brands must be creative in how they re-structure their offerings, market themselves, and

Virtual Happy Hours: The Key to Engaging New Customers during COVID-19

Virtual Happy Hours: The Key to Engaging New Customers during COVID-19
Current social distancing regulations and health precautions can make it feel like you’re navigating a never-ending obstacle course. You’ve probably had to get creative to keep serving customers while your physical doors may be closed.

6 Craft Beer Events that will Draw a Crowd [WEBINAR]

6 Craft Beer Events that will Draw a Crowd [WEBINAR]
Whether you’re a burger joint, pizza shop or corner bar, chances are great that your customers include a lot of craft beer lovers. Once an underground trend, craft beer has entered the mainstream and is

How a Digital Menu Board Can Attract Millennials and Gen Zs and Grow Your Profits

How a Digital Menu Board Can Attract Millennials and Gen Zs and Grow Your Profits
By Bryce Patterson Millennials (those in their mid-20s to late-30s) and Gen Zs (those as old as 24) are a huge part of the market for any bar or restaurant, but attracting a young clientele

Bar vs Netflix: How Bars and Restaurants Can Attract Millennials

How Bars and Restaurants Can Appeal to Millennials in the Age of Netflix
It’s no secret that the Millennial generation has a particular liking for hanging out on the couch and binge-watching popular shows on Netflix. Given the high-quality, inexpensive programming that’s available 24/7 these days, we don’t

Google My Business Features for Restaurants: Menu Listing & Local Posts

Google My Business Features for Restaurants: Menu Listing & Local Posts
Most restaurant owners make sure their tables are clean and their bars well-stocked. But when it comes to attracting customers, it’s equally important to ensure your online presence sparkles. Today’s consumer relies on Google search

Best Bar Games for Customers: Low-Cost to Investment-Level

best bar games
Getting drinks is fun. Games are fun. And when you put drinking and bar games together? Yup, you guessed it, it’s more fun than either activity by itself. Bar regulars can attest to this —drinks are

9 Bar Marketing Ideas to Try Now (If You Haven’t Already)

9 Bar Marketing Ideas to Try Now (If You Haven't Already)
It’s been a whiz-bang whirlwind of a holiday season, but as any bar or restaurant owner knows, that doesn’t mean you get to kick back. No way. It’s a New Year and time for new

Event Planning Checklist for Busy Bars & Restaurants

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Bars and restaurants are gathering places. People meet at your establishment–intentionally or by accident–and become friends, regulars, business partners, lovers and better neighbors. The community you build around your business makes it the perfect place

Increase Sales This Holiday Season

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The holiday season offers boundless opportunities for bars and restaurants to increase their sales and create momentum for the new year.  As Q4 rolls in and back out again, bars and restaurants should capitalize on

7 Ways to Boost Bar Revenue for Halloween

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Halloween is a great in-between holiday that bars can leverage for a nice boost between the end of summer/Labor Day and the Thanksgiving/end-of-year festivities. We dare you to find an adult who doesn’t have fond

4 Ways to Ensure Your Bar Rocks

If you sell craft beer at your bar, you are in luck. The brewing industry has a lot going for it – explosive growth, being the cool kids on the block, raving fans, tons of