The latest social media strategies and marketing tactics you can use to drive more customers to your bar or restaurant.
The term “regulars”, used to describe folks that frequent your bar, uh, frequently is an adjective everyone understands. Another way to say this would be “brand ambassador”. While this phrase may not be as readily associated with bar fly’s, if you think about it from a marketing perspective, it makes sense. While companies like Puma … Read more
User generated content, UGC for short, is an easy and effective way for any bar to bolster their marketing efforts. If you’re unfamiliar with the concept, UGC is anything your customers create while at your bar. Typically, this content would be photos of them enjoying your food and drinks on a Friday night. You’ll find … Read more
Social media can be overwhelming with the ever-increasing number of platforms available, the multitude of best practices on how to use them and most importantly, finding the time to cultivate each one of them. While Facebook, Instagram, Snapchat and the like all have their place in the marketing plans for your bar, today we’ll look … Read more
If you sell craft beer at your bar, you are in luck. The brewing industry has a lot going for it – explosive growth, being the cool kids on the block, raving fans, tons of new beers – but that doesn’t mean you can just sell the latest and greatest brew and call it a … Read more
With summer upon us, it’s critical as a bar owner that you are on your A-game. The weather is warm, people are taking vacation and everyone is looking for a good time. You need to do everything possible to seize the opportunity and boost your bottom line. Draw the summer crowds to your bar now, … Read more
With technology moving more rapidly every day, it can be difficult to not get caught up in the next big marketing thing. Should my bar be using Snapchat? Is an email list worth using? There’s no denying that marketing, particularly on the social media front, has seemingly left more traditional methods of outreach, like email, … Read more
First of all, what does “content” mean? It’s a broad term that gets thrown around by “experts” such that it seems a Holy Grail needed to bring your bar marketing new levels of success. Content is just a catch-all term for the ever-increasing variety of messages your customers consume on a daily basis. For example: … Read more
With consumer options for beer bars expanding all the time, how does your establishment stand out from the crowd? Having good beer and possibly food are obvious choices, but you also want people to know your bar isn’t just another attempt to make money on the craft beer revolution. So let’s look at 5 simple … Read more
Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should you be using? How frequently should you be posting? What content should go up there? Here are … Read more
