An ugly website homepage is not a good thing, but an ugly homepage that isn’t helpful is just the worst. In this Internet age, your homepage is likely your business’s first impression for potential customers. Make your bar’s first impression kickass by paying attention to a few key website homepage elements: 1. Now that Google … Read more
Sometimes it’s best to look at the raw numbers: Regular customers make up 60-75% of sales in bars and restaurants. Think about how turning every customer into a regular could affect your business! 1. Greet every customer. Interact with customers before they’ve been seated. Let them know that you’re happy to see them and are … Read more
Check out the new dashboard features that are live in all Evergreen business accounts. Combined Print Menus The new menu builder tools allows customers to create print menus and mix and match the information shown on them. Choose to display any combination of taps, bottles, spirits, cocktails and events on one menu. Website Menu Tool Recent … Read more
Welcome to our new series, “Interviews with Bar Owners & Managers.” These posts feature bar owners and managers like you, sharing industry experiences and tips, because no one knows the business better than you. So read on, learn, connect, and reflect! Vital statistics: Amber Davis-Sato is the tasting room manager at Lone Tree Brewing Company in … Read more
Did you hear the joke about the bar on the moon? The bartender was great and so were the drinks, but customers didn’t like it because it lacked atmosphere. (Cue the guffaws!) It’s all well and good that we helped you hit your daily LOL quota (because that one definitely made you chuckle, right?), but … Read more
Beer Ingredients Traditionally, beer is brewed with four main ingredients—water, hops, barley, and yeast. But the craft beer scene is evolving, and the styles and ingredients have followed suit. The result? An array of beers, some great, some average, and some . . . interesting. Non-traditional beer ingredients are split into four categories of their … Read more
The Business of Beer, Episode 16, Women in Beer Series: Julia Herz from the Brewers Association – How are women shaping the craft beer industry? In this special Women in Beer episode of the Business of Beer with Andy “The Beerman” Coppock, the Brewers Association’s Craft Beer Program Director, Julia Herz joins us to talk about women in … Read more
The Business of Beer, Episode 15, Women in Beer Series: Denise Ratfield from Pink Boots Society – What is International Women’s Collaboration Brew Day? In this special Women in Beer episode of the Business of Beer with Andy “The Beerman” Coppock, Pink Boots Society’s Social Media Committee Chair, Denise Ratfield joins us to talk about woman in … Read more
When people go out to a bar, in addition to having a couple drinks, they want to immerse themselves in the ambience of the location. Make your business a place that people associate with good ambience by keeping your establishment clean and picture perfect. The idea of your business as a “good mood destination” will … Read more
