User generated content, UGC for short, is an easy and effective way for any bar to bolster their marketing efforts. If you’re unfamiliar with the concept, UGC is anything your customers create while at your bar. Typically, this content would be photos of them enjoying your food and drinks on a Friday night. You’ll find … Read more
Serving craft beer is the easy part. Even spouting off a list of characteristics is something anyone can memorize—but do you really know the details that go into a beer’s character? Part of the fun of the craft beer industry is identifying and sampling flavors from around the world. What’s just as important, however, is … Read more
“Drink beer, cure cancer,” says the cheerful crowd, and that’s exactly what the San Diego Festival of Beer is all about. People having a good time, for a good cause. What is the San Diego Festival of Beer? The San Diego Beer Festival is not just an event for beer enthusiasts, it’s a fundraiser … Read more
As a bar owner, it should come as no surprise that many customers thoroughly enjoy the combination of caffeine and alcohol. Some patrons may opt for a vodka Redbull, while beer lovers will—no doubt, reach for a coffee beer. A subsection of the craft beer industry, coffee beer is usually made with the base of … Read more
Positive Bar Vibes Creating a positive atmosphere in your bar isn’t just about good drinks, it’s about setting the right vibe from the moment guests walk in. A welcoming, upbeat environment is shaped by leadership, staff attitude, and attention to detail, all of which directly impact whether your patrons become loyal regulars or one-time visitors. … Read more
Every Type of Craft Brewery Explained: From Nanobrewery to Brewpub For bar and restaurant operators, knowing your product means knowing its origin. The U.S. craft beer industry is divided into distinct market segments — nanobreweries, microbreweries, brewpubs, regional breweries, and contract brewing companies — each defined by production volume, state licensing law, and how beer … Read more
Social media can be overwhelming with the ever-increasing number of platforms available, the multitude of best practices on how to use them and most importantly, finding the time to cultivate each one of them. While Facebook, Instagram, Snapchat and the like all have their place in the marketing plans for your bar, today we’ll look … Read more
The 7 Main Categories of Beer: Exploring Varieties and Flavor Profiles Craft beer has evolved far beyond its initial surge decades ago, offering an extensive array of styles, flavors, and brewing techniques. While many enthusiasts understand the basics of beer types, the nuances within each category—such as edge cases, variations, and exceptions—often influence both consumer … Read more
