It’s easy to either ignore social media altogether or go overboard trying to keep up a presence on every network under the sun, but it’s unlikely that either of these strategic extremes is the best option for any bar or restaurant. Finding the sweet spot of social engagement as a business can be difficult, but … Read more
Social media is an important piece of every business’s marketing strategy (and if it’s not part of yours, it should be!). It’s clear that in this modern day and age, people young and old are using social media not only as a way to stay in touch with their friends, but also to stay updated … Read more
If you’re a bar or restaurant owner, you might be thinking how you can step up your social media game in 2018 (and if you’re not–then maybe check out the post on why social media is important for small businesses). The answer has become a bit more confusing for businesses with Mark Zuckerberg’s new direction … Read more
Online reviews are part of being a bar or restaurant owner today. No way around it. While you may not exactly love Yelp, there are clear benefits to review sites. Happy customers provide “social proof” to your prospective guests, encouraging people to spend their hard-earned dollars and time at your establishment. On the other hand, … Read more
Previously known as their Events app, the new Facebook Local app is meant to function as a business listing service, similar to that of Yelp and TripAdvisor. It provides information and reviews on a variety of things like local businesses, bars, and restaurants. Something pretty unique to Local is that it uses your friends list … Read more
It can be easy to dismiss social media as trivial and trendy; however, recent studies suggest the opposite. According to data from Pew, social media use has consistently gone up every year for the past 12 years. Additionally, that same study suggested that 69% of adults use some type of social media. Another study showed that … Read more
Digital displays are becoming more and more common in bars, tasting rooms, and just about anywhere that serves alcohol. They provide a lot of benefits over a chalkboard; quicker menu updates, easier to read in dim lighting, and flexibility in case you want to show something else on the TV like an event promotion or … Read more
The Business of Beer, Episode 42: Jeremy Hunt – Head Brewer of Deep Ellum Brewing Co. In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined Jeremy Hunt, Head Brewer of Deep Ellum Brewing Co. Jeremy joins us to talk about the Dallas beer scene, his go-to beer style, the challenges of brewing … Read more
Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should you be using? How frequently should you be posting? What content should go up there? Here are … Read more
