It’s easy to either ignore social media altogether or go overboard trying to keep up a presence on every network under the sun, but it’s unlikely that either of these strategic extremes is the best option for any bar or restaurant. Finding the sweet spot of social engagement as a business can be difficult, but … Read more
Social media is an important piece of every business’s marketing strategy (and if it’s not part of yours, it should be!). It’s clear that in this modern day and age, people young and old are using social media not only as a way to stay in touch with their friends, but also to stay updated … Read more
It can be easy to dismiss social media as trivial and trendy; however, recent studies suggest the opposite. According to data from Pew, social media use has consistently gone up every year for the past 12 years. Additionally, that same study suggested that 69% of adults use some type of social media. Another study showed that … Read more
Digital displays are becoming more and more common in bars, tasting rooms, and just about anywhere that serves alcohol. They provide a lot of benefits over a chalkboard; quicker menu updates, easier to read in dim lighting, and flexibility in case you want to show something else on the TV like an event promotion or … Read more
Let’s face it, using social media as a business tool for your bar is challenging. New platforms are constantly being launched while the tried-and-trued sites are regularly changing their rules. Which ones Twitter, Instagram, Snapchat, Facebook – should you be using? How frequently should you be posting? What content should go up there? Here are … Read more
Followers: who are they and why are they so important? Well, your followers are your loyal customers and people that like what you’re doing. They are the people who want to know what you’re up to and what you’re serving. They are the ones coming into your bar time after time, and most importantly; they … Read more
It’s time for your bar to be the cool kid on the block and the best way to do this is by offering promotions. Promotions attract crowds on weekdays and on the weekends. Use these top promotion ideas to increase your bar’s customers. Offer A Beer of the Week Do you have rotating taps? Give … Read more
Welcome to the fifth installment of our series, “Interview with a Bar Owner.” In these posts, bar owners like you share industry experiences and tips, not to mention an amusing anecdote or two. So read on and connect with a fellow bar owner! The vital statistics: Kurt Jensen has been the boss at the 8th … Read more
With social media becoming such an integrated part of daily life, restaurants and bars can benefit greatly from a solid social media strategy. Check out these 5 tips for using social media for your bar or restaurant to ensure you are getting the exposure you deserve! 1. Develop a strategy and stick with it Develop … Read more
