The latest tools to optimize management of your bar or restaurant.
When someone searches for something online, they’re highly likely to visit a business or purchase a product. In fact, a full 93% of people searching end up buying. And if you’re a bar or restaurant, that’s a big, fat deal. Searches for restaurants more than doubled from 2015 to 2017, meaning chances are good that a lot … Read more
Digital menus are a great way to present an up-to-date list of what you have available to your customers, in addition to allowing you to showcase promotional content and activity from social media. We are always looking for ways to improve our digital menus here at Evergreen, and that’s why we’re excited to introduce a … Read more
It’s easy to either ignore social media altogether or go overboard trying to keep up a presence on every network under the sun, but it’s unlikely that either of these strategic extremes is the best option for any bar or restaurant. Finding the sweet spot of social engagement as a business can be difficult, but … Read more
If you’re a bar or restaurant owner, you might be thinking how you can step up your social media game in 2018 (and if you’re not–then maybe check out the post on why social media is important for small businesses). The answer has become a bit more confusing for businesses with Mark Zuckerberg’s new direction … Read more
It’s that time of year again, and we’re excited to share our insights on the biggest bar and restaurant trends for 2018. Bar and Restaurant Trends for 2018 Review Sites Other Than Yelp Using More Data to Make Decisions Digital Menus for Everything Sustainable Bar Movement Off-Premise High End Non-Alcoholic Drinks Review Sites Other Than … Read more
Digital displays are becoming more and more common in bars, tasting rooms, and just about anywhere that serves alcohol. They provide a lot of benefits over a chalkboard; quicker menu updates, easier to read in dim lighting, and flexibility in case you want to show something else on the TV like an event promotion or … Read more
Marketing and advertising have undergone drastic changes with the relentless advance of the online world via social media, desktops, laptops, tablets, mobile and on and on. For a bar owner, it might seem overwhelming when deciding where to spend your money and time in this arena. You could make the argument there is a need … Read more
The world of craft beverages is rapidly expanding, and thus the tools we use to develop such fine beers and cocktails, can vary greatly. As a bar/restaurant owner, there is a ton of traditional tackle, as well as new instruments that are necessary to stock in your bar, if you’re going to have the craziest … Read more
Social media can be overwhelming with the ever-increasing number of platforms available, the multitude of best practices on how to use them and most importantly, finding the time to cultivate each one of them. While Facebook, Instagram, Snapchat and the like all have their place in the marketing plans for your bar, today we’ll look … Read more
