A positive attitude from the top-down is a major factor in the success of any bar. That is to say, you need to radiate the kind of behavior you want to see in your pub. You can likely verbalize the concept behind your establishment. “A craft beer bar, serving local and regional sought-after brews, catering … Read more
One of the oldest styles of beer, cask ale (also referred to as ‘real ale’) is beer in its rawest form. It was originally brewed by monks to replace poor water supplies, and when it is well handled, a cask ale can be some of the best draught beers on the market. What Makes a … Read more
As a bar or restaurant owner, knowing what’s in your craft beer and where it comes from are two essentials to being an expert on your product. We all know a brewery is the place where a beer is brewed, but there are a few different types of breweries that yield many diverse styles of … Read more
Social media can be overwhelming with the ever-increasing number of platforms available, the multitude of best practices on how to use them and most importantly, finding the time to cultivate each one of them. While Facebook, Instagram, Snapchat and the like all have their place in the marketing plans for your bar, today we’ll look … Read more
Choosing the right beer to sell can make or break your business. Here at Evergreen we know this is a big decision, so we are here to help. Below are the most sought after beers on the Evergreen app in Raleigh-Durham of August 2016. Add these beers to your beer list today to help increase … Read more
We’re decades into the craft beer movement and the different types, styles and flavor profiles of modern beers never seem to end. Currently, there are seven primary categories of beer: crisp, hop, malt, roast, smoke, fruit and spice, tart and funky. Knowing how to describe a particular beer is incredibly important. Customers not only expect … Read more
If you sell craft beer at your bar, you are in luck. The brewing industry has a lot going for it – explosive growth, being the cool kids on the block, raving fans, tons of new beers – but that doesn’t mean you can just sell the latest and greatest brew and call it a … Read more
Bock is a strong German lager that is highly popular among craft beer lovers. It has been associated with special occasions and good times for hundreds of years. The German word “bock” translates to goat, and you will often see this animal displayed on packaging, and celebrated during events associated with bock beer. Many festivals … Read more
While there is a craft beer to suit almost ever palate, some of your beer-loving patrons may crave the kick of a cocktail from time to time. With beer cocktails, your guests no longer have to decide between their two favorite beverages. The following are five of the most popular recipes, some old, some new, but … Read more
