Do you own a smartphone? According to Digital Market Research, over 60% of Americans own a smartphone today up from 44% in 2011. Mobile technology is quickly becoming the most relevant marketing tool for bar owners. Here’s four ways bars owners are taking advantage of smartphone technology to ...
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Do you own a smartphone? According to Digital Market Research, over 60% of Americans own a smartphone today up from 44% in 2011. Mobile technology is quickly becoming the most relevant marketing tool for bar owners. Here’s four ways bars owners are taking advantage of smartphone technology to increase business and drive profits. Apps Customers use restaurant apps … Read more
The Business of Beer, Episode 11: Stephen Beaumont, Beer Writer for World of Beer – why every beer is an IPA, why there is no Belgian style, and much more! In this episode of the Business of Beer with Andy “The Beerman” Coppock, famous beer writer Stephen Beaumont joins us to talk about his life … Read more
As 2014 comes to a close, mobile use is at an all time high. That means mobile marketing is more important now than ever before for any business, especially bars and restaurants. If you own a bar or restaurant you NEED to be capitalizing on this growing trend and marketing to your current and potential customers where it counts – on … Read more
Evergreen Podcasts, Episode 8: Rob Tod, Founder of Allagash Brewing Company – how he started washing kegs and what Allagash is up to now! In this very special episode of The Business of Beer with Andy “The Beerman” Coppock, Rob Tod of Allagash Brewing Company joins us to discuss how he got into the business of … Read more
All across the country, new breweries are popping up every day in every state. Big beer producers would love to have you believe that this fad will die off. I’m here to tell you that craft beer is no fad, it’s here to stay, and let me tell you: business is booming. Craft beer sales … Read more
It is rare these days to find someone without their cell phone in arms reach, so when it comes to making a decision on where to eat and drink guess where people turn? Their cell phones of course! It is quick and easy for the customers, but it could pose a problem for the bars … Read more
Online media allows for businesses and customers to connect instantly like never before. As a bar owner it is vital to never underestimate the power of social media and other online outlets. Many bars are tone deaf to their customer’s desires, suggestions, and even complaints because they are not utilizing online marketing to the same degree as their … Read more
As the summer winds to a close, it’s time to adjust our beer drinking patterns. Throwing some burgers on the grill and sipping a smooth pale ale just won’t cut it in the fall. Here are some food and beer combinations that will: Porter A dark style originating in England, made from brown malt Suggested … Read more
We could talk about craft beer all day, and we’re not the only ones. Here’s a collection of craft beer-related interviews we’ve compiled that we believe best represent the industry and community we so love to be a part of. Cheers. “Craft Beers Brew Innovation to Satisfy U.S. Thirsts” Source: Bloomberg TV Sam Calagione, Founder … Read more
