The Business of Beer with What’s on Draft Executive Producer, Tom Keliinoi

The Business of Beer, Episode 64: What’s on Draft Executive Producer, Tom Keliinoi

tom keliinoiIn this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by What’s on Draft Executive Producer, Tom Keliinoi. He joins us to talk about his background and how the show came together, his favorite breweries and brewers to work with, future plans for the show, and much more!

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Show Notes:

– What’s your background?
– How did you wind up in the beer business?
– Who else works on What’s on Draft with you?
– How did the show come together?
– Does working in a brewery impact how you do the show?
– How did your Kickstarter come about and how did it go?
– Favorite breweries and brewers to work with?
– What’s the long term goal for the show?
– Why web content vs traditional broadcast TV?
– How do you find the right partnership to grow the show without giving up control?
– How big would the check have to be to sell out?
– What can we expect in Season 2?
– Where do the ideas for the scripted content come from?
– Are you going to feature breweries outside of San Diego?
– What’s the expectation for San Diego beer?
– Where can people find What’s on Draft?
– Social Media? (IG, FB)


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