Fresh and Innovative: What Digital Menus Can Do for Your Restaurant
Everything is digital these days. Think about it. Digital contracts, digital invoices, even digital time sheets. Technology has evolved so much that paper trails are often a thing of the past. Whether your restaurant is trying to save trees, reduce its carbon footprint, minimize paper use or simply keep up with the times, digital menus are worth investing in.
Digital menus provide more than meets the eye: the visibility into the thought process of your customers, the enhanced timeliness of updates, and endless possibilities when it comes to design. But these are only the tip of the iceberg! We’ll break down the key components for you.
When it comes to the functionality behind digital menus, the opportunities are unlimited which means that you can be more intentional with the things you promote and in a timely manner.
Think happy hour drink specials, seasonal drinks, speciality menu items, weekly events and so on, even down to the specific day and time. And the best yet, Evergreen digital menus update in seconds and make printing lead times a thing of the past!
But it doesn’t stop there. With social media as big as it is, linking your social feeds is easier than ever. A live feed of your social accounts as well as a slideshow of customer reviews are just a few of the additional items you can be showcase on a digital menu.
Now comes the design aspect! Every color in the world, thousands of fonts, styles, and even animations can easily be swapped in a matter of seconds. For example, a digital menu in the fall might include pastel colors or patterns associated with the season. A menu that showcases specials on a night your venue is providing live music may incorporate specific band graphics or general music notes.
On the other hand, as winter approaches, cooler tones may make their appearance within the design. This is an ideal feature for operating a bar or restaurant that changes its offerings during different times of the year.
Testing and Insights
Taking it one step further, the incorporation of digital menus (and the ease of editing and updating that comes with them) allows for simplified A/B testing. Learn which design plays a better role within your restaurant and meet the various milestones set within your business plans. Being able to easily alter a menu within seconds vastly narrows the margin of error one might experience with a printed version of their menu and/or an events list.
The hospitality industry is changing and it’s imperative to think outside the box when it comes to attracting patrons and abiding by the ever changing regulations that come with COVID. It’s no secret that the competition is fierce and while people are still looking to keep their social lives within their routine, it’s up to the restaurant industry to evolve with the circumstances around them. Like we said, this is the start to a whole new set of possibilities.