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The Business of Beer with SDSU Business of Craft Beer Program Director, Giana Rodriguez and Instructor & Graduate, Michael Peacock

The Business of Beer with SDSU Business of Craft Beer Program Director, Giana Rodriguez and Instructor & Graduate, Michael Peacock

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The Business of Beer, Episode 56: SDSU Business of Craft Beer Program Director, Giana Rodriguez and Instructor & Graduate, Michael Peacock In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined two special guests today from the SDSU College of Extended Studies, Business of Craft Beer Program: Program Director, Giana … Read more

Is Email Marketing Campaign Relevant For Your Bar?

Is Email Marketing Campaign Relevant For Your Bar?

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email marketing campaign

With technology moving more rapidly every day, it can be difficult to not get caught up in the next big marketing thing. Should my bar be using Snapchat? Is an email list worth using? There’s no denying that marketing, particularly on the social media front, has seemingly left more traditional methods of outreach, like email, … Read more

Most Americans Live Within 10 Miles of a Brewery

Most Americans Live Within 10 Miles of a Brewery

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In a recent interview with Kate Rogers from CNBC on the Nightly Business Report, Evergreen CEO Melani Gordon expanded on the craft beer movement, and the importance of local and high quality products. “Many Americans now live within walking distance of a craft brewer or distiller—that are making great quality product, and I think that … Read more

The Business of Beer with Co-Founder and President of Ska Brewing, Dave Thibodeau

The Business of Beer with Co-Founder and President of Ska Brewing, Dave Thibodeau

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ska brewery co

The Business of Beer, Episode 55: Dave Thibodeau, Co-Founder and President of Ska Brewing In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by Dave Thibodeau, Co-Founder and President of Ska Brewing. Dave joins us to talk about the theme of the brewery and how they got the name … Read more

Why Your Bar Needs A Content Calendar

Why Your Bar Needs A Content Calendar

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content calendar

First of all, what does “content” mean? It’s a broad term that gets thrown around by “experts” such that it seems a Holy Grail needed to bring your bar marketing new levels of success. Content is just a catch-all term for the ever-increasing variety of messages your customers consume on a daily basis. For example: … Read more

How to Handle an Intoxicated Patron Safely

How to Handle an Intoxicated Patron Safely

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intoxicated person

Dealing with an intoxicated patron is an unfortunate but important job for most bar owners. Given the sensitive nature of these situations, it never hurts to brush up on best practices for handling a difficult or over-served customer. Preventing intoxication is the responsibility of every member of your front-of-house staff, from the bartenders to the … Read more

Top 10 Beers Guaranteed to Make Your Bar Money: Austin Edition

Top 10 Beers Guaranteed to Make Your Bar Money: Austin Edition

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top 10 beers guaranteed to make your bar money austin edition

Choosing the right beer to sell can make or break your business. Here at Evergreen, we know this is a big decision, so we are here to help. Below are the most sought after beers on the Evergreen app in Austin in June 2016. Add these beers to your beer list today to help increase … Read more

The Business of Beer with Blaine Stansel, CEO and Co-Founder of Roughtail Brewing Co.

The Business of Beer with Blaine Stansel, CEO and Co-Founder of Roughtail Brewing Co.

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Roughtail Brewing Co.

The Business of Beer, Episode 54: Blaine Stansel, CEO and Co-Founder of Roughtail Brewing Co. In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by CEO and Co-Founder of Roughtail Brewing, Blaine Stansel. Blaine joins us to talk about how he got started, the backward brewing laws of Oklahoma, … Read more

The Evergreen Top Beer Festivals in the Country

The Evergreen Top Beer Festivals in the Country

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top beer festivals

Top Beer Festivals in the country The weather is starting to warm up, and craft beer lovers are uniting all over the country for some of the best beer festivals the states has to offer. Every year, another great event seems to be added to the American roster. As a bar owner, attending festivals is … Read more

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