How to host events and promotions that will draw a crowd.
“Drink beer, cure cancer,” says the cheerful crowd, and that’s exactly what the San Diego Festival of Beer is all about. People having a good time, for a good cause. What is the San Diego Festival of Beer? The San Diego Beer Festival is not just an event for beer enthusiasts, it’s a fundraiser … Read more
In just a few short weeks, the summer will kick off on Memorial Day weekend. With everyone and their brother on vacation, amped for the warm weather and ready to cut loose, bar owners need to pull out all the stops. Hit a home run here, and people will continue to think of you throughout … Read more
For many bars and restaurants, St. Patrick’s Day is almost a guarantee in sales. It is one of the only holidays on the calendar purely devoted to drinking. A study by the National Restaurant Association surveyed 1,010 American adults and found the following: 28% of people polled said they plan to celebrate St. Patrick’s Day … Read more
Offering an excellent selection of craft beer, wine, and cocktails is sometimes only half the battle when running a bar. Keeping your customers entertained is also essential to maintaining a healthy revenue. While there are obvious choices, like music, or a live band, holding interactive activities can also do the trick. Hosting a trivia night … Read more
A great way to up-sell in your bar or restaurant is to consider coupling your drinks with specific plates. Although pairing dinners are most common with wine, they can run the gamut of any beverage these days, as long as it is done right. With so many complex flavors, it may seem daunting at first, … Read more
During the holidays, one way to maximize your sales and attract a larger customer base is to have a charitable spirit. Whether you choose to volunteer with your staff, or hold an event in your bar, it’s not only a great way to celebrate the season, but it demonstrates that your company cares. There are … Read more
As a bar owner, there’s no better way to celebrate the season than to offer holiday specific drinks. The year-end can often prove a stressful time for your establishment; a lot of people are on vacation, scheduling is tough, and you may be wondering what to serve that will stand out. But if you take … Read more
If you’re serving any form of a Thanksgiving meal or snack in your bar, or even if you’re in a neighborhood full of festivities, people flock to meet-ups, gatherings, and get-togethers outside the home, during this time of year. The mood is light, the setting is warm, and good spirits invite early evening trysts with … Read more
Thanksgiving is nearly here and with it comes the traditionally busy bar night of Thanksgiving Eve. If you’ve ever gone out the night before Turkey Day, you may have noticed it’s bumping out there. Why? Pretty much everyone has the next day off and comes home for the holiday to catch up with friends and … Read more
