Victor Ambrosio from Valencia on Tap – Interviews with Bar Owners & Managers
This post is a continuation of our series, “Interview with a Bar Owner.” These posts feature interviews with bar owners like you, because no one knows the business better than you. So read on, learn, connect, and reflect!
Vital statistics:
Victor Ambrosio owns Valencia on Tap, located in Valencia, Spain. He’s been in business for 5 months.
TH: What do you like most about owning/managing a bar business? What do you like least?
VA: I like chatting with my customers about beer! My least favorite part of owning the business is paying the bills. 🙂
TH: Paying bills is the opposite of fun. We don’t like that part of things, either. What do you wish you’d known before you started your business?
VA: I’d like to know how many customers were going to walk by my door. But that is impossible.
TH: If only it were possible!
VA: [Knowing] the tastes of my customers would have helped. My country is still starting to appreciate craft beer, and there is not so much demand for special or rare beers as I like. I’m selling more lagers than I wish, [but] I have to think more about my customers’ tastes than about mine.
TH: What do you look for when hiring staff?
VA: I look for great knowledge about beer. Staff members also have to speak perfect Spanish and English, and be friendly with customers.
TH: How do you keep staff up to date on what you’re selling?
VA: …by informing them of all new beers that are added to the menu, and letting them taste the new beers on tap so they can recommend beers to customers.
TH: How do you tell new and current customers about your offerings? Does an informed customer have any impact on your business/sales?
VA: Social media. Informed customers [have a] high impact on sales. If they know you have a new beer that they like, they will rush to the bar to taste it!
TH:How do you use TapHunter, and what do you like most about it?
VA: I use TapHunter mainly to have an updated list of beers on the tap and bottle list. I like how it combines with other social media sites.
TH: Besides TapHunter, do you use other tools/services to run your business?
VA: No.
TH: We’re feeling pretty special right now . . . Thanks, Victor. So tell, us, what is your most popular-selling drink?
VA: IPAs.
TH: So when we visit Valencia on Tap, we would be in good company ordering something bright and hoppy. Cheers to that! How has the craft beer trend affected your business?
VA: My bar only sells craft beer. The trend is just starting in Spain, and I’m a reference in my city [for finding] great craft beer. As this trend grows, my business will grow, too.
TH: Valencia on Tap sounds amazing, Victor. Thank you for talking with TapHunter. We hope we can visit your bar in person someday soon!
Follow Valencia on Tap on TapHunter to see what Victor’s serving in Valencia.
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