The latest guidance on effectively operating and managing today’s bar, from boosting profitability to creating a welcoming atmosphere.
The world of craft beverages is rapidly expanding, and thus the tools we use to develop such fine beers and cocktails, can vary greatly. As a bar/restaurant owner, there is a ton of traditional tackle, as well as new instruments that are necessary to stock in your bar, if you’re going to have the craziest … Read more
Positive Bar Vibes Creating a positive atmosphere in your bar isn’t just about good drinks, it’s about setting the right vibe from the moment guests walk in. A welcoming, upbeat environment is shaped by leadership, staff attitude, and attention to detail, all of which directly impact whether your patrons become loyal regulars or one-time visitors. … Read more
With summer upon us, it’s critical as a bar owner that you are on your A-game. The weather is warm, people are taking vacation and everyone is looking for a good time. You need to do everything possible to seize the opportunity and boost your bottom line. Draw the summer crowds to your bar now, … Read more
Anything that has a history as rich and lengthy as beer, is bound to have several myths and misconceptions attached to it. As a bar owner, knowing the truth behind these tales will not only ensure your expertise on these products, but serves as a little trivia to impress your patrons. There are several myths … Read more
With technology moving more rapidly every day, it can be difficult to not get caught up in the next big marketing thing. Should my bar be using Snapchat? Is an email list worth using? There’s no denying that marketing, particularly on the social media front, has seemingly left more traditional methods of outreach, like email, … Read more
In a recent interview with Kate Rogers from CNBC on the Nightly Business Report, Evergreen CEO Melani Gordon expanded on the craft beer movement, and the importance of local and high quality products. “Many Americans now live within walking distance of a craft brewer or distiller—that are making great quality product, and I think that … Read more
First of all, what does “content” mean? It’s a broad term that gets thrown around by “experts” such that it seems a Holy Grail needed to bring your bar marketing new levels of success. Content is just a catch-all term for the ever-increasing variety of messages your customers consume on a daily basis. For example: … Read more
Best Practices for Handling Intoxicated Bar Patrons Managing intoxicated customers is a serious responsibility for bar owners and staff, as it directly impacts guest safety, legal compliance, and the overall atmosphere of your establishment. Every team member, from bartenders to hosts, should be trained to identify signs of over-intoxication, check IDs, and take steps to … Read more
Any bar owner who offers a variety of craft beer can tell you one of the challenges is keeping up with the menus. The common go-to has always been a chalkboard over the bar, which the staff is continuously erasing and updating. There are several issues that arise from this method, however, as the industry … Read more
