The latest guidance on effectively operating and managing today’s bar, from boosting profitability to creating a welcoming atmosphere.
With technology moving more rapidly every day, it can be difficult to not get caught up in the next big marketing thing. Should my bar be using Snapchat? Is an email list worth using? There’s no denying that marketing, particularly on the social media front, has seemingly left more traditional methods of outreach, like email, … Read more
In a recent interview with Kate Rogers from CNBC on the Nightly Business Report, Evergreen CEO Melani Gordon expanded on the craft beer movement, and the importance of local and high quality products. “Many Americans now live within walking distance of a craft brewer or distiller—that are making great quality product, and I think that … Read more
First of all, what does “content” mean? It’s a broad term that gets thrown around by “experts” such that it seems a Holy Grail needed to bring your bar marketing new levels of success. Content is just a catch-all term for the ever-increasing variety of messages your customers consume on a daily basis. For example: … Read more
Dealing with an intoxicated patron is an unfortunate but important job for most bar owners. Given the sensitive nature of these situations, it never hurts to brush up on best practices for handling a difficult or over-served customer. Preventing intoxication is the responsibility of every member of your front-of-house staff, from the bartenders to the … Read more
Any bar owner who offers a variety of craft beer can tell you one of the challenges is keeping up with the menus. The common go-to has always been a chalkboard over the bar, which the staff is continuously erasing and updating. There are several issues that arise from this method, however, as the industry … Read more
With consumer options for beer bars expanding all the time, how does your establishment stand out from the crowd? Having good beer and possibly food are obvious choices, but you also want people to know your bar isn’t just another attempt to make money on the craft beer revolution. So let’s look at 5 simple … Read more
For any craft beer bar owner, or any bar owner exploring the varieties of draft beer, this is truly the ultimate question. How much is too much? There are many craft bars seemingly stocking up and offering “75 taps!” as part of their advertising scheme, but can you really keep up with that many? It … Read more
Customer testimonials are a powerful marketing tool for businesses, and with so many ways to offer opinions online today, it’s a more powerful tool than ever. So, why should you care about testimonials, and how can you collect great ones to promote your bar or restaurant? Why You Should Listen Customer feedback helps you refine … Read more
When owning a craft beer bar, it’s important to know all of the ins and outs of the business, which moves far beyond just serving different styles of beer. Since craft beer is such a young industry, it’s generally been up to those inside of it to educate each other on new trends. Wine has … Read more
