Happy hour is arguably the most common bar and restaurant promotion. Chances are good that you–and your competitors–offer some sort of discount from 3-7pm on weekdays. Because they are so widespread, your happy hour needs a little creative “spice” to stand out and get noticed. Whether it’s a clever appetizer, a bargain-basement special or adorable puppy … Read more
As a business owner, it’s important that you offer something for every customer. Having a good beverage balance in your bar is about maximizing your beer styles and creating a beverage list that appeals to everyone. As the craft beer industry grows, brand loyalty is dying, so maximizing beer styles is all about diversity. In … Read more
Every winter, Americans get excited about classic holiday cocktails. Adding a few special beverages to your menu can really contribute to your bottom line. From traditional to trend-forward, these are some of the most popular drinks to serve during this season’s celebrations. Traditional Winter Cocktails Apple Cider This recipe is a given. The sweet and … Read more
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