Super Bowl Sunday ranks among the top eating and drinking occasions of the year, with nearly 112 million viewers in 2025 and fans spending an average of $82 on food and beverages. Bars that optimize their menu strategy for Super Bowl Sunday can see revenue increases of 30–45% compared to a typical Sunday.
Pre-Game Menu Planning
Identify High-Margin Game Day Favorites
Promote items that combine popularity with high profit margins:
- Premium Nacho Platters: 60%+ margins when priced correctly
- Specialty Wing Flights: Bundle flavors for higher ticket values
- Craft Beer Samplers: Showcase high-margin local brews
- Shareable Cocktails: ‘Punch Bowl’ offerings drive social orders
Evergreen’s digital menu software allows you to highlight these items in ‘Super Bowl Sections’ with banners and dedicated menu categories.
Create Time-Based Specials
Use scheduling features to offer promotions during key game periods:
- Pre-Game Happy Hour (3–6 PM): $1 off select drafts and snacks
- Halftime Flash Deals: Limited-time discounts on wings and sliders
- Fourth Quarter Punch: Shareable cocktail at a promotional price
Scheduling within Evergreen ensures these specials automatically display and retire without manual intervention.
Visual Merchandising on Digital Displays
Game Day Theming
Implement Super Bowl-themed backgrounds, team logos, and countdown timers on your digital menus.
- Team Colors: Dynamically change accent colors based on viewer polls
- Countdown Timer: Build anticipation leading to kickoff
- Fan Choice Polls: Display live voting results for next special
Engagement Boost: Interactive content drives average order values 12% higher on game days.
Highlight Limited-Time Offers
Use motion and color to draw attention to flash deals:
- Flashing borders around halftime specials
- Animated arrows pointing to shareable items
- Time-limited countdown banners for urgency
Research shows animated elements increase click-through rates by up to 25% on digital screens.
Operational Preparation
Inventory Forecasting
Project demand using historical Super Bowl data:
- Wings: +150% volume increase
- Beer: +200% volume surge
- Shareables: +120% volume growth
Evergreen’s inventory integration can set par levels and generate purchase orders based on expected game day volumes.
Staff Scheduling
Ensure adequate staffing for peak hours:
- Bar Staff: 25% additional bartenders
- Kitchen Crew: +30% line cooks
- Servers: +20% floor staff to handle high turnover
Cross-train staff on digital menu and POS updates to avoid menu delays.
Marketing and Promotion
Multi-Channel Engagement
Promote your Super Bowl menu through:
- Email Blasts: Highlight game day specials and seating options
- Social Media: Teasers of themed menu items with countdown posts
- Website Banners: Super Bowl callouts linked to reservation page
- Loyalty Push Notifications: Exclusive early access for members
Conversion Tip: Offer a reservation-only promotional item to drive bookings early.
Loyalty Program Integration
Reward members with bonus points for game day purchases:
- Double points on shareable items
- Points multiplier on halftime deals
Integrate with Evergreen’s loyalty platform for seamless point allocation.
Post-Game Analysis and Follow-Up
Sales and Performance Review
Track KPIs:
- Actual vs. projected sales per category
- Average order value and check size
- Redemption rates of time-based specials
- Inventory variance and waste percentages
Customer Feedback and Retention
Collect and analyze customer feedback:
- Quick post-game surveys via POS or digital menus
- Feedback incentives (bonus loyalty points)
- Social media polls on favorite items
Leverage insights to refine next year’s game day menu and operational plan.
Getting Prepared for Next Season
30 Days Post-Game:
- Review performance and identify improvements
- Update playbook for inventory and staffing baselines
- Plan hero items and specials based on feedback
Continuous Optimization:
- A/B test different flash deal durations
- Experiment with new shareable formats
- Refine digital display animations and placements
Super Bowl success starts with smart preparation and dynamic digital menus. Start planning today with Evergreen’s platform to drive peak game day performance and customer satisfaction.
