The Psychology of Digital Menu Design: What Makes Customers Order More

The Psychology of Digital Menu Design: What Makes Customers Order More

Digital Menu boards

Digital menu design isn’t just about displaying your drinks—it’s about psychology. Strategic placement of high-margin items on a menu can increase sales by as much as 30%, while well-designed menus using psychological principles can boost establishment sales by 15.8% compared to traditional menu designs. The science behind menu psychology reveals that customers spend only 109 … Read more

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Digital Menu boards

At Evergreen, we’re always prepared for the holidays with our Digital Menus. One of our favorite holidays is Thanksgiving. Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Digital Menu boards

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. Table of Contents … Read more