Menu Tips

Expert advice on crafting menus that will drive ticket sales through the roof.

Valentine’s Day Menu Strategy: Love-Driven Revenue Optimization

Valentine’s Day Menu Strategy: Love-Driven Revenue Optimization

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Valentine's Day Menu Strategy: Love-Driven Revenue Optimization

Valentine’s Day 2026 falls on a Saturday, creating the perfect storm for romantic dining revenue. With consumers spending an average of $44.40 per person on Valentine’s celebrations and 61.8% of consumers celebrating Valentine’s Day with 34.6% of those going out, Saturday Valentine’s Day presents maximum revenue opportunity. Strategic Valentine’s Day Market Segmentation Target Audience Analysis … Read more

The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

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The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

The Christmas season represents the pinnacle of hospitality revenue opportunities. With Christmas period being a key driver of revenue for many establishments, strategic menu management throughout December can significantly impact annual profitability and set the stage for strong 2026 performance. Comprehensive December Strategy Overview Early December: Holiday Party Season (December 1-15) Corporate Party Focus:The early … Read more

The Psychology of Digital Menu Design: What Makes Customers Order More

The Psychology of Digital Menu Design: What Makes Customers Order More

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The Psychology of Digital Menu Design: What Makes Customers Order More

Digital menu design isn’t just about displaying your drinks—it’s about psychology. Strategic placement of high-margin items on a menu can increase sales by as much as 30%, while well-designed menus using psychological principles can boost establishment sales by 15.8% compared to traditional menu designs. The science behind menu psychology reveals that customers spend only 109 … Read more

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

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Thanksgiving Menu Strategy: Capturing America's Biggest Dining Holiday

At Evergreen, we’re always prepared for the holidays with our Digital Menus. One of our favorite holidays is Thanksgiving. Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

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Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. The Late Night … Read more

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