Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America's Biggest Dining Holiday

Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal as dine-in or takeout. This shift toward dining out creates unprecedented opportunities for establishments that strategically position themselves for … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. The Late Night … Read more