Events & Promotions

How to host events and promotions that will draw a crowd.

15 Proven Bar Entertainment Ideas That Drive Revenue and Build Community

15 Proven Bar Entertainment Ideas That Drive Revenue and Build Community

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15 Proven Bar Entertainment Ideas That Drive Revenue and Build Community

Theme nights effectively increase bar revenue by drawing larger crowds, encouraging higher spending, and fostering customer loyalty. Bars hosting weekly events, including theme nights, saw up to a 20% increase in mid-week traffic, while customers attending events or special nights tend to spend 30% more than regular patrons. The Revenue Impact of Bar Entertainment Why … Read more

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

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Thanksgiving Menu Strategy: Capturing America's Biggest Dining Holiday

At Evergreen, we’re always prepared for the holidays with our Digital Menus. One of our favorite holidays is Thanksgiving. Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

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Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. The Late Night … Read more

Interactive Digital Menus: Boost Customer Engagement by 150%

Interactive Digital Menus: Boost Customer Engagement by 150%

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Interactive Digital Menus: Boost Customer Engagement by 150%

Interactive digital menus for restaurants: 150% more engagement, higher order value, and improved efficiency with psychology-backed design and cutting-edge tech (QR, AR, AI, Voice). Future-proof your dining.

The Evolution of Gift Cards: How Modern Loyalty Programs Enhance Customer Engagement

The Evolution of Gift Cards: How Modern Loyalty Programs Enhance Customer Engagement

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image of The Evolution of Gift Cards How Modern Loyalty Programs Enhance Customer Engagement

Gift cards have come a long way since their inception, evolving from simple paper vouchers to sophisticated digital solutions that play a crucial role in modern loyalty programs. These versatile tools not only facilitate easy gifting but also drive customer engagement and retention. Evergreen discusses the evolution of gift cards, how they integrate with their … Read more

The Profitability of Rewarding Regulars: A Look at the ROI of Loyalty Programs

The Profitability of Rewarding Regulars: A Look at the ROI of Loyalty Programs

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image of cell phones on Evergreen's website

The ROI of Loyalty Programs The battleground for business prosperity no longer solely revolves around the acquisition of new customers, but rather focuses on keeping regulars loyal and satisfied. This shift in focus has seen companies across the globe embracing loyalty programs as a vital part of their sales and marketing strategies. The reasoning behind … Read more

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