Events & Promotions

How to host events and promotions that will draw a crowd.

Easter Brunch Strategy: Spring Celebration Revenue Maximization

Easter Brunch Strategy: Spring Celebration Revenue Maximization

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Digital Menu boards

Easter 2026 falls on Sunday, April 5th, creating the perfect opportunity for premium brunch service and family celebration dining. Easter brunch has become increasingly popular as families seek alternatives to cooking elaborate home meals, with establishments seeing 200-400% increases in brunch revenue on Easter Sunday compared to regular Sundays. Strategic Easter Brunch Market Analysis Target … Read more

St. Patrick’s Day Menu Strategy: Making Green While Going Green

St. Patrick’s Day Menu Strategy: Making Green While Going Green

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Digital Menu boards

St. Patrick’s Day 2026 falls on a Tuesday, creating unique opportunities for extended weekend celebrations and weekday promotions. In 2024, U.S. consumers planned to spend a record $7.2 billion on St. Patrick’s Day celebrations, averaging $44.40 per person—a 4.34% increase from the previous year and 22% rise compared to 2022. This upward trend suggests 2026 … Read more

Valentine’s Day Menu Strategy: Love-Driven Revenue Optimization

Valentine’s Day Menu Strategy: Love-Driven Revenue Optimization

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Digital Menu boards

Valentine’s Day 2026 falls on a Saturday, creating the perfect storm for romantic dining revenue. With consumers spending an average of $44.40 per person on Valentine’s celebrations and 61.8% of consumers celebrating Valentine’s Day with 34.6% of those going out, Saturday Valentine’s Day presents maximum revenue opportunity. Strategic Valentine’s Day Market Segmentation Target Audience Analysis … Read more

12 Creative Restaurant Entertainment Ideas That Boost Revenue and Customer Loyalty

12 Creative Restaurant Entertainment Ideas That Boost Revenue and Customer Loyalty

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Digital Menu boards

The restaurant industry is experiencing a shift toward experiential dining, with 90% of adults saying they enjoy going to restaurants for experiences they can’t easily replicate at home. 64% of full-service customers say their dining experience is more important than the price of the meal, creating opportunities for restaurants to increase revenue through creative entertainment … Read more

15 Proven Bar Entertainment Ideas That Drive Revenue and Build Community

15 Proven Bar Entertainment Ideas That Drive Revenue and Build Community

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Digital Menu boards

Theme nights effectively increase bar revenue by drawing larger crowds, encouraging higher spending, and fostering customer loyalty. Bars hosting weekly events, including theme nights, saw up to a 20% increase in mid-week traffic, while customers attending events or special nights tend to spend 30% more than regular patrons. The Revenue Impact of Bar Entertainment Why … Read more

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

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Digital Menu boards

At Evergreen, we’re always prepared for the holidays with our Digital Menus. One of our favorite holidays is Thanksgiving. Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

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Digital Menu boards

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. The Late Night … Read more

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