Complete Daypart Menu Strategy Collection: Maximizing Every Service Period

Complete Daypart Strategy Series: From breakfast opportunity to late night revenue, maximize every hour of service with strategic digital menu management and customer-focused programming.

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The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

The Hidden Costs of Manual Menu Management (And How to Eliminate Them)

The Christmas season represents the pinnacle of hospitality revenue opportunities. With Christmas period being a key driver of revenue for many establishments, strategic menu management throughout December can significantly impact annual profitability and set the stage for strong 2026 performance. Comprehensive December Strategy Overview Early December: Holiday Party Season (December 1-15) Corporate Party Focus:The early … Read more

The Psychology of Digital Menu Design: What Makes Customers Order More

The Psychology of Digital Menu Design: What Makes Customers Order More

The Psychology of Digital Menu Design: What Makes Customers Order More

Digital menu design isn’t just about displaying your drinks—it’s about psychology. Strategic placement of high-margin items on a menu can increase sales by as much as 30%, while well-designed menus using psychological principles can boost establishment sales by 15.8% compared to traditional menu designs. The science behind menu psychology reveals that customers spend only 109 … Read more

POS Integration Mastery: Connecting Your Bar’s Tech Stack

POS Integration Mastery: Connecting Your Bar’s Tech Stack

POS Integration Mastery: Connecting Your Bar's Tech Stack

Modern bars operate like orchestras—multiple systems must work in harmony to create seamless operations and exceptional customer experiences. From Digital Menus to POS system integration, which has become essential for restaurants, nearly 80% of operators have plans to invest in new technology that connects their entire tech stack. The benefits are substantial: restaurants using integrated … Read more

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America’s Biggest Dining Holiday

Thanksgiving Menu Strategy: Capturing America's Biggest Dining Holiday

At Evergreen, we’re always prepared for the holidays with our Digital Menus. One of our favorite holidays is Thanksgiving. Thanksgiving ranks as one of the most lucrative dining holidays, with this year, 52% of Baby Boomers, 54% of Gen X, 59% of millennials, and 63% of Gen Z planning to order their entire holiday meal … Read more

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late Night Menu Strategy: Capturing the After-Hours Revenue Opportunity

Late night dining is experiencing unprecedented growth, with the largest increases in customers coming in after 9 p.m. taking place on Mondays (up 18%), Wednesdays (up 23%), and Thursdays (up 24%). At McDonald’s, 10.5% of overall visits came between 10 p.m. and 4 a.m. in Q2, up from 8.7% the previous quarter. The Late Night … Read more

Breakfast Menu Strategy: Capturing the $128 Billion Morning Opportunity

Breakfast Menu Strategy: Capturing the $128 Billion Morning Opportunity

Breakfast Menu Strategy: Capturing the 8 Billion Morning Opportunity

Evergreens digital menu team knows that the morning daypart represents a massive $128 billion opportunity, with breakfast menu items accounting for 12.5% of total foodservice sales nationwide. 67% of consumers eat breakfast daily, with 31% eating it away from home, making breakfast digital menu optimization essential for revenue growth and customer acquisition. Understanding the Morning … Read more