Digital signage is quickly becoming one of the most popular technology trends in retail business of all kinds, and there’s quite a few different ways that it can benefit a business. Digital signage can be updated more easily than physical signs, and there are some digital capabilities that are impossible to replicate with traditional posters and signs.
Read MoreIt’s no secret that new technologies have been transforming the world we live in, and this is true for businesses just as much as it is for people. At the same time, business owners shouldn’t rush out and adopt every possible technology just because it’s out there, decisions about what technology to start using have to be well thought out and strategic.
Read MoreMost business owners these days have a Facebook page and an audience of followers who see when they post, but not everyone realizes that not all of their followers actually see every post.
Read MoreMany business promote special offers or anything that they want to highlight to their customers using physical posters and signs, but digital signage is becoming more and more common. One of the big benefits of going digital is the ability to do more with promotions and also social media than you can do with more traditional signage.
Read MoreEvery small business owner has had the experience of going to their Yelp page and seeing a review that’s not only negative, but also fake. It’s one thing if someone legitimately had a bad experience, it’s an entirely different thing if a competing business is leaving you bad reviews in order to boost their own reputation. This is a prime example of when disputing a negative review is in order.
Read MoreIn the modern age we’re in with so many internet users connecting with another and engaging with businesses on social media, building a community around your business using social media is one of the best ways to reach the greatest possible number of people.
Read MoreIn today’s day and age with the convenient nature of platforms like Amazon that can ship just about anything to you and Netflix that makes many people never want to leave your house again in favor of binge-watching the latest season of the latest and greatest series, local businesses need to find their own way to capitalize on technology in order to provide a superior experience for their customers and keep them coming back. With that in mind, let’s explore why local businesses should consider digital displays.
Read MoreWhile it’s as important as ever to market and build customer relationships in the real world, never before have there been so many great opportunities for doing so online, specifically on social media.
Read MoreEvery local business owner is faced with the same question when it comes to their online reputation: what’s the best way to manage my online reviews? For some the answer is to be hands off and focus on other things, but neglecting your online presence can be a negative sign to potential customers, and it’s best to be proactive when it comes to online reviews. With that in mind, let’s dive in to how to respond to online reviews to help drive in more customers.
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