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Evergreen Brand Assets

Everything you need to represent the Evergreen brand accurately — logos, color palette, typography, and usage guidelines. If you’re a partner, press contact, or integration developer, this is your starting point.

Logo

Use the version that provides the best contrast against your background. Never modify the logo proportions or colors.

Primary — White on Green ↓ Download PNG

Reversed — White on Dark ↓ Download PNG

Dark — For Light Backgrounds ↓ Download PNG

Minimum logo width: 120px digital / 1 inch print. Always maintain clear space equal to the height of the “E” in Evergreen on all sides.

Logo Usage Guidelines

✓ Do

Use the white logo on brand green (#70AB37) or dark green (#1a2b1a) backgrounds
Use the dark logo on white or very light backgrounds
Maintain the original aspect ratio at all times
Give the logo adequate clear space — no crowding
Use the logo at sufficient size for legibility

✗ Don’t

Stretch, skew, or distort the logo in any direction
Place the logo on busy backgrounds or competing colors
Add shadows, outlines, or effects to the logo
Recreate the logo in unapproved colors
Use the logo smaller than 120px wide in digital contexts
Place white logo directly on white or very light backgrounds

Brand Colors

The Evergreen palette is rooted in growth, clarity, and food & beverage authenticity. Use brand green as the primary action color.

Brand Green

#70AB37 RGB 112, 171, 55 CTAs, buttons, highlights, logo fill

Dark Forest

#1a2b1a RGB 26, 43, 26 Headers, dark backgrounds, body text

Deep Green

#2d5a1b RGB 45, 90, 27 Section headings, hover states

Mid Green

#4a7c4e RGB 74, 124, 78 Subheadings, secondary UI elements

Light Green

#b8dca0 RGB 184, 220, 160 Backgrounds, callout boxes, tints

Off White

#f4f7f4 RGB 244, 247, 244 Page backgrounds, card fills

White

#FFFFFF RGB 255, 255, 255 Card backgrounds, logo containers

Body Gray

#555555 RGB 85, 85, 85 Body copy, secondary text

Success Green

#27ae60 RGB 39, 174, 96 Confirmations, positive states

Alert Red

#e74c3c RGB 231, 76, 60 Error states, urgent notices only

Typography

Evergreen uses clean, modern sans-serif type. Prioritize readability at all sizes — menus and signage are often viewed at a distance.

Display Heading

Display / H1 36–48px · Weight 800
Use for page heroes and primary headlines

Section Heading

H2 / Section Title 24–28px · Weight 700
Major section breaks and feature headings

Subsection Title

H3 / Subsection 18–20px · Weight 700 · Brand Green or Dark
Card headings, feature names

Body copy reads cleanly at 15–16px with comfortable line height. Evergreen’s voice is direct and practical — no jargon, no fluff, written for the operator behind the bar.

Body Copy 15–16px · Weight 400 · #555
Line height 1.6–1.8

LABEL / CAPTION TEXT

Label / Caption 11–12px · Weight 600 · All caps
Tags, metadata, form labels

Product Screenshot

Use for editorial, press, and partner contexts. Do not crop, overlay text, or alter in ways that misrepresent the product.

↓ Download App Screenshot (PNG)

Voice & Tone

Evergreen sounds like

Direct and confident — no hedging
Practical — written for operators, not investors
Warm without being casual — professional but human
Specific — numbers, outcomes, real examples
Active voice: “Update your menu in seconds” not “Menus can be updated”

Evergreen doesn’t sound like

Corporate buzzwords (“leverage synergies”, “cutting-edge solution”)
Overpromising (“revolutionary”, “game-changing”, “best-in-class”)
Passive or vague (“can help you to potentially improve…”)
Talking down to operators — they know their business
Urgent or salesy pressure language

Need something not listed here?

For press inquiries, partnership requests, or custom brand assets, get in touch with the Evergreen team directly.

Contact Evergreen