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52/80

Overall

Key areas to improve:

  • List social icons on website

  • No review responses on any platform

  • No reservation button on Google My Business

  • No menu on Yelp or Facebook

  • Little posting on Facebook

  • Instagram account appears inactive

 
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10/12

Website

  1. Mobile-friendly

  2. Page title matches business name

  3. Appealing visuals and layout

  4. Social icons/page listed - No (Facebook page linked on Contact Us page but not visible elsewhere)

  5. Prominent make reservations button

  6. Menus easy to find

  7. Menus SEO-friendly (not PDFs or images)

  8. About us page

  9. Hours of operation listed

  10. Contact information listed

  11. Business address with map link

  12. Events listed - No

 
google-g-logo.jpg

9/12

Google My Business

  1. Page claimed

  2. At least 10 high-quality photos

  3. Phone number listed

  4. Website button active

  5. Correct address

  6. Menu link

  7. Reservations button - No

  8. Correct hours

  9. 150+ reviews

  10. Score at or above 4

  11. Responds to reviews - No

  12. Using posts - No (only two from 2017)

Yelp.ico

9/12

Yelp

  1. Page claimed

  2. Rating at or above 4

  3. Correct hours

  4. Correct address

  5. 100+ reviews

  6. Reviews within last 3 months

  7. Responds to reviews - No

  8. Menu listed - No

  9. At least 10 high-quality images added by business - No

  10. Phone number

  11. Link to website

  12. “From the business” section complete

logo-facebook.png

19/28

Facebook

  1. Handle matches business name - No

  2. 1,500+ followers

  3. 1, 500+ likes

  4. Call-to-action button (i.e. book now or contact us) - No (only send message)

  5. Appealing and correctly-sized profile picture - No

  6. Appealing and correctly-sized cover image

  7. Address listed

  8. Phone number listed

  9. Website linked

  10. Business type listed

  11. Accepted payment methods listed

  12. Price range listed

  13. Typically responds within a day - messenger

  14. At least three services (delivery, outdoor seating, etc) listed

  15. About us description

  16. At least one team photo

  17. No blank tabs (i.e. don’t link anywhere)

  18. Menu tab listed - No

  19. Review tab listed

  20. Events tab listed

  21. No posts without images within past three months

  22. At least 12 posts within past three months - No

  23. Hi-quality photos of food and/or drinks within past three months

  24. Photos of people within past three months

  25. At least two videos or slideshows within past three months - No

  26. Responses to post comments within past three months - No

  27. Reposted/shared at least one positive review within past three months - No

  28. Responds to reviews - No

instagram.jpg

5/16

Instagram

  1. 1,000+ followers - No

  2. Following 250+ accounts - No

  3. Engaging description - No

  4. Properly-sized profile image

  5. Link to website

  6. At least two highlighted stories - No

  7. Images posted have consistent look/feel - No

  8. Last five posts have at least two hashtags each

  9. At least one video within past month - No

  10. At least four posts within past month - No

  11. High-quality photos of food and/or drinks

  12. Photos of people - No

  13. Responses to post comments - No

  14. Physical location tagged (i.e. your business name appears when tagging your address)

  15. Posts tag physical location (when appropriate) - No

  16. Comments on posts with your location tag - No

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/10

Twitter

  1. Appealing and correctly-sized profile photo

  2. Appealing and correctly-sized header image

  3. Description

  4. Website listed

  5. Location listed

  6. 1,000+ followers

  7. Following 100+ accounts

  8. Photos posted in past month

  9. At least eight tweets in past month

  10. Reposted/shared at least one positive review in past month