With summer upon us, it’s critical as a bar owner that you are on your A-game. The weather is warm, people are taking vacation and everyone is looking for a good time. You need

Anything that has a history as rich and lengthy as beer, is bound to have several myths and misconceptions attached to it. As a bar owner,  knowing the truth behind these tales will not only

With technology moving more rapidly every day, it can be difficult to not get caught up in the next big marketing thing. Should my bar be using Snapchat? Is an email list worth using? There’s

In a recent interview with Kate Rogers from CNBC on the Nightly Business Report, TapHunter CEO Melani Gordon expanded on the craft beer movement, and the importance of local and high quality products. “Many Americans

First of all, what does “content” mean? It’s a broad term that gets thrown around by “experts” such that it seems a Holy Grail needed to bring your bar marketing new levels of success.  Content

Dealing with an intoxicated patron is an unfortunate, but important, job for most bar owners. Given the sensitive nature of these situations, it never hurts to brush up on best practices for handling a difficult

Any bar owner that offers a variety of craft beer can tell you one of the challenges is keeping up with the menus. The common go-to has always been a chalkboard over the bar, which

With consumer options for beer bars expanding all the time, how does your establishment stand out from the crowd? Having good beer and possibly food are obvious choices but you also want people to know

If you own a bar, you are busy. Period. Opening the bar, serving customers and closing the bar is hard work. There are an endless list of details that need to be addressed like managing

Beer’s resurgence in popularity due to the craft beer movement has made it a profitable source of income for many bars and restaurants. With a few key tricks up your sleeve, you can dramatically increase

For any craft beer bar owner, or any bar owner exploring the varieties of draft beer, this is truly the ultimate question.  How much is too much?  There are many craft bars seemingly stocking up

Customer testimonials are a powerful marketing tool for businesses, and with so many ways to offer opinions online today, it’s a more powerful tool than ever. So, why should you care about testimonials and how

When owning a craft beer bar, it’s important to know all of the ins-and-outs of the business; which moves far beyond just serving different styles of beer. Since craft beer is such a young industry,

A garnish is the “finishing touch” on any good drink. Not only does it provide an extra sensory experience and aesthetic value, but it often enhances the aromas and flavors of the beverage. Knowing how to

As a bar owner, dealing with difficult customers is a fact of life. It can be an unpleasant experience whether you’re prepared for it, or not. However, with a bit of planning and staff training,