Digital signage is quickly becoming one of the most popular technology trends in retail business of all kinds, and there’s quite a few different ways that it can benefit a business. Digital signage can be updated more easily than physical signs, and there are some digital capabilities that are impossible to replicate with traditional posters and signs. Let’s look at some different ways to use digital signage.
Display a Menu
If your business has a menu of any kind, a digital display can be a great way to present it to your customers. This can go well beyond the traditional idea of a food or beverage menu to include anything from cannabis, to haircuts, to anything that you offer as a service to your customers. One of the best parts about a digital menu vs a static one is that you can easily change what items you want to display if you ever change your menu or run out of something.
Showcase Promotions and Special Offers
Many businesses run promotions or special offers to incentivize certain purchases, and digital signage is a great way to increase awareness of these. There’s typically some kind of promotional graphic for a promotion or offer, and depending on what type of signage provider you use it can be very simple to upload your promo graphic to show on a TV. It’s also much easier to switch out new promos using digital signage than traditional, because you all have to do is add a new image file as opposed to printing out entirely new promotions.
Live Updating Social Media Feed
Just about every business today is using social media to engage with their customer base, and if you’re not then you should be. One great way to bring social media into your storefront is with digital signage. With a system like Evergreen, you can showcase recent social media posts from your own accounts and from your audience in order to draw more attention to your social media presence and to encourage people to post about your business more often. This is a great way to increase your audience and to strengthen the connection between your business and your customers.
These are just a few of the ways that your business can use digital signage to provide a better customer experience. As these kinds of displays become more common, customers are coming to expect an elevated digital experience in every retail establishment they visit and you want to make sure that your business is taking full advantage of all the best options available.